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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing business processes


Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise
Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » marketing business processes

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service


Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

marketing business processes  CRM | CMO Chief Marketing Officer | CMO Business Value | CMO Business Value Calculator | CMO Search Business Valuation | CMO Business Valuation Reports | CMO What is a Business Worth | CMO Value Any Business | CMO Industry Valuation Tools | CMO Business Valuation | CMO Bus Valuation Techniques | CMO Find Business Valuation Techniques | CMO Find Info on Business Value | CMO Business Value Info | CMO Business Valuation Data | CMO Identifying Business Value | CMO Measuring Business Value | CMO Business Value Read More

Business Intelligence: Actionable Insights for Business Decision Makers


Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they need new business intelligence (BI) tools that can integrate and analyze huge amounts of internal and external data. Learn how such tools can help your company understand customer needs, identify trends, and use the resulting lead time to seize opportunities.

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Business Process Analysis versus Business Process Management


Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves as BPM solutions. This article discusses the differences between BPA and BPM vendors, and examines the benefits of each.

marketing business processes  Process Analysis versus Business Process Management Talking to end users reveals that there is confusion in the market regarding business process analysis (BPA) and business process management (BPM) suites. Vendors use the term BPM in a very broad way, but what are really the differences between BPA and BPM, and where does BPM come from? BPM in the Early Stages In the 1980s, organizations used business process redesign (BPR) to improve productivity, quality of service, and cost effectiveness by Read More

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

marketing business processes  has become a notable marketing automation (MA) player rather than a business intelligence (BI) platform provider per se—other BI pure competitors, except possibly for NCR's Teradata division, will have a time of repeating SAS' feat. SAS and Teradata are be prime examples of technology providers that have initially had a long focus on very scalable BI and datawarehousing (DW) deployments (see SAS Institute Shoots for the Two-Stop-Shop with new Release of Warehouse Administrator and SAS Puts the E in Read More

Exact Business Analytics: Business Intelligence (BI) Competitor Analysis Report


This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to analytics, querying, reporting, workflow, and in-depth analysis.

marketing business processes  Business Analytics: Business Intelligence (BI) Competitor Analysis Report This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to analytics, Read More

SAP Business ByDesign: The Most Complete and Adaptable On-demand Business Solution


This business management solution is an affordable offering that supports profitable growth, enables business agility, and empowers your employees. It’s comprehensive, easy-to-use software that supports all stakeholders across your company as well as your extended ecosystem. Read about how you can grow your business, develop relationships, accelerate innovation, and streamline operations.

marketing business processes  Business ByDesign: The Most Complete and Adaptable On-demand Business Solution This business management solution is an affordable offering that supports profitable growth, enables business agility, and empowers your employees. It’s comprehensive, easy-to-use software that supports all stakeholders across your company as well as your extended ecosystem. Read about how you can grow your business, develop relationships, accelerate innovation, and streamline operations. Read More

ROI Case Study: IBM Business Analytics - Cincinnati Zoo


This case study recaps a nonprofit organization’s business challenges and the benefits it realized upon adopting a business intelligence (BI) solution. The organization needed to combine its data and improve its reporting capabilities for various data types. The BI solution significantly improved the decision-making capabilities of the organization’s executive team, mid-level managers, and employees.

marketing business processes  Case Study: IBM Business Analytics - Cincinnati Zoo This case study recaps a nonprofit organization’s business challenges and the benefits it realized upon adopting a business intelligence (BI) solution. The organization needed to combine its data and improve its reporting capabilities for various data types. The BI solution significantly improved the decision-making capabilities of the organization’s executive team, mid-level managers, and employees. Read More

IBM Cognos Business Intelligence: Business Intelligence (BI) Competitor Analysis Report


This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to analytics, querying, reporting, workflow, and in-depth analysis.

marketing business processes  Cognos Business Intelligence: Business Intelligence (BI) Competitor Analysis Report This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to Read More

The 2011 Focus Experts' Guide to Business Intelligence


Not all business intelligence (BI) solutions fit every situation, and many BI solutions can be quite pricy. As an organization grows and its experience with BI increases, new types of analysis from a broader range of sources become worth the additional spend. This guide will help you determine what stage of BI “maturity” you are in, and then what features you need and what vendor choices you have at that stage.

marketing business processes  2011 Focus Experts' Guide to Business Intelligence Not all business intelligence (BI) solutions fit every situation, and many BI solutions can be quite pricy. As an organization grows and its experience with BI increases, new types of analysis from a broader range of sources become worth the additional spend. This guide will help you determine what stage of BI “maturity” you are in, and then what features you need and what vendor choices you have at that stage. Read More

Bizagi BPM Suite 9.1 Business Process Management Product Certification Report


Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst commentary.

marketing business processes  BPM Suite 9.1 Business Process Management Product Certification Report Bizagi BPM Suite 9.1 by Bizagi is now TEC Certified for online evaluation of business process management solutions in TEC's BPM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for this BPM product's highlights, competitive analysis, product analysis, and in-depth BPM analyst Read More

Matching the Correct Phone System to Your Business


Are you spending more time than you anticipated shopping for a new business phone system? This comprehensive listing reviews leading phone systems on the market for small-size businesses; medium-size businesses (includes both on-premises and hosted solutions); and enterprise-level businesses. This guide will help streamline your search for a new phone system, so you focus on those systems that are appropriate for your needs.

marketing business processes  the Correct Phone System to Your Business Are you spending more time than you anticipated shopping for a new business phone system? This comprehensive listing reviews leading phone systems on the market for small-size businesses; medium-size businesses (includes both on-premises and hosted solutions); and enterprise-level businesses. This guide will help streamline your search for a new phone system, so you focus on those systems that are appropriate for your needs. Read More

Intellicus Enterprise Reporting and Business Insights Platform: Business Intelligence (BI) Competitor Analysis Report


This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to analytics, querying, reporting, workflow, and in-depth analysis.

marketing business processes  Enterprise Reporting and Business Insights Platform: Business Intelligence (BI) Competitor Analysis Report This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers Read More

Business Intelligence in SAP Environments


As a consequence of the acquisition of Business Objects, SAP has shifted its SAP business warehouse (BW) strategy to a more open data warehousing approach and is now focusing on the former Business Objects portfolio. This guide is designed to help existing SAP BW customers to plan to move to the new business intelligence (BI) environment, and outlines most important architecture options for a data warehouse strategy.

marketing business processes  Intelligence in SAP Environments As a consequence of the acquisition of Business Objects, SAP has shifted its SAP business warehouse (BW) strategy to a more open data warehousing approach and is now focusing on the former Business Objects portfolio. This guide is designed to help existing SAP BW customers to plan to move to the new business intelligence (BI) environment, and outlines most important architecture options for a data warehouse strategy. Read More

Business Intelligence Success, Lessons Learned


Is business intelligence (BI) an application that pays off? We have all heard mixed results but a 2003 extensive study on on-line analytical processing (OLAP) states that BI usually pays off over 60 percent of the time , explains where the value is found, and describes what’s required to get the pay off.

marketing business processes  warehouse reporting Sales and marketing analysis Planning and forecasting Financial consolidation Statutory reporting Budgeting Profitability analysis Challenges The implementation of a BI project is not without challenges. Although the selection of the BI product is important, many of the major challenges remain internal. The number one major non-product challenge includes company politics. Experience has shown that single department implementations are less challenging but often result in fragmented, Read More