-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing business processes:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated
with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording
of and visibility into interactions, and (...)
Excerpt related to
marketing business processes:
Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing,
Sales, and Service. Source: SAP. Document Type ...
Published:
2011-03-14
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Abstract:
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service. Find IT Solutions
and Other Applications for Your Decision Related to the Business Value with Communication-enabled CRM Processes Customer relationship
management (CRM) issues can often be traced to (...)
Excerpt related to
marketing business processes:
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing,
Sales, and Service. Find IT Solutions and Other Applications...
Published:
2010-03-11
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing business processes:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
-
Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
marketing business processes:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves
as BPM solutions. This article discusses the differences between BPA and BPM vendors, and examines the benefits of each. (...)
Excerpt related to
marketing business processes:
Business process analysis (BPA) vendors are trying to enter the business process management (BPM) market by marketing themselves
as BPM solutions....
Published:
2006-10-09
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Abstract:
As an APS-based business management system, NetSuite can effectively serve the needs of small medium businesses. Its integrated
application uses three distinct building blocks: customer relationship management, back-office ERP and accounting, and a robust
set of e-commerce applications. (...)
Excerpt related to
marketing business processes:
As an APS-based business management system, NetSuite can effectively serve the needs of small medium businesses. Its integrated
application uses t...
Published:
2005-05-27
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Abstract:
Typical explanations given for increased spending in business intelligence include, meeting government regulations, managing
information overload, tracking corporate goals, and improving competitive response. However, a deeper drive for BI stems from
the need to quantify the intangibles that underlie the (...)
Excerpt related to
marketing business processes:
... of the process of reducing corporate strategy to supporting business processes
and their ... is president of Cymbic, a San Francisco (US) marketing agency and ...
Published:
2005-03-11
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
marketing business processes:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
marketing business processes:
Marketing is possibly the only remaining major business function yet to revise its core
processes to take advantage of IT that can cut time, costs...
Published:
2004-05-15
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Abstract:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces the
amount of data that needs to be moved, and thereby reduces both the initial cost and ongoing maintenance cost of application
integration. (...)
Excerpt related to
marketing business processes:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces
the amount of data that ne...
Published:
2003-05-30
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing business processes:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
The preferred agile architecture will rationalize business processes without ripping out current application investments.
In such cases, Agresso will have to explain whether its solution can leverage existing applications and fill in the cracks
that exist in current business processes. (...)
Excerpt related to
marketing business processes:
The preferred agile architecture will rationalize business processes without ripping out current application investments.
In such cases, Agresso w...
Published:
2006-10-19
-
Abstract:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft is refining its fixed-price & time proposition to the upper-end of the mid-market, SAP is trying a twofold
strategy of promulgating its mySAP All-in-One simil (...)
Excerpt related to
marketing business processes:
As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises.
While PeopleSoft...
Published:
2003-06-06
-
Abstract:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved
brand equity as measured through customer awareness, i (...)
Excerpt related to
marketing business processes:
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect,
transact, collaborate...
Published:
2004-11-17
-
Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
marketing business processes:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22
-
Abstract:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces the
amount of data that needs to be moved, and thereby reduces both the initial cost and ongoing maintenance cost of application
integration. (...)
Excerpt related to
marketing business processes:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces
the amount of data that ne...
Published:
2003-05-30
-
Abstract:
Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding
of their functional and technical requirements and second, identifying the vendors that best match their requirements. This
article will focus on determining the functionali (...)
Excerpt related to
marketing business processes:
Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding
of their functi...
Published:
2003-04-18
-
Abstract:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics
to predictive analytics, and predictive analytics is emerging as a distinct new software sector. (...)
Excerpt related to
marketing business processes:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to
predictive analytics, ...
Published:
2005-12-24
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Abstract:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same market. BPM vendors are at a disadvantage due to BI's penetration and expansion into the BPM market. (...)
Excerpt related to
marketing business processes:
Business performance management (BPM) and business intelligence (BI) solutions are at a crossroads. Vendors from each domain
compete in the same m...
Published:
2009-05-18