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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
marketing automation:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
marketing automation:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship
management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness
of the other parts. Find out about the six (...)
Excerpt related to
marketing automation:
Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation.
Source: Engagement Systems. Document ...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
marketing automation:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
marketing automation:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Abstract:
Evolution to Revolution: The Test Automation Maturity Curve. Find IT Guides, Case Studies, and Other Resources Associated
with The Test Automation Maturity Curve. The evolution of test automation towards data-driven and key/action word frameworks
reflects the realization that the process becomes more effi (...)
Excerpt related to
marketing automation:
Evolution to Revolution: The Test Automation Maturity Curve. Find IT Guides, Case Studies, and Other Resources Associated
with The Test Automation ...
Published:
2010-03-11
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Abstract:
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary
to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert
to closed deals. Learn how to create a “stimulus packag (...)
Excerpt related to
marketing automation:
The Sales and Marketing Stimulus Package. Source ... practices. Download <strong>The
Sales and Marketing Stimulus Package</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
marketing automation:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing
automation, and customer service and support....
Published:
2008-09-29
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Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
marketing automation:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
marketing automation:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of indepe...
Published:
2004-05-06
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Abstract:
Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing
process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related
metrics for attracting new customers. Enterprise mar (...)
Excerpt related to
marketing automation:
Document Type: White Paper Description: Relationship marketing is about understanding customers’ needs and
building a marketing strategy around them. ...
Published:
2010-03-11
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
marketing automation:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
marketing automation:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
marketing automation:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Choosing an on-demand customer relationship management (CRM) vendor can be a daunting task, especially for the price conscious
consumer who lacks the budget for intensive research. A true CRM vendor should have pre-integrated sales, marketing, and
customer support. Look for easy access to software free (...)
Excerpt related to
marketing automation:
... A true CRM vendor should have pre-integrated sales, marketing, and customer support.
Look for easy access to software free trials, and beware of hidden fees. ...
Published:
2010-03-11
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Abstract:
TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced.
Rich functionality is offered in a three-module structure that continues to compete in the demanding "best fit," customer
relationship management, small and medium enterprise mar (...)
Excerpt related to
marketing automation:
TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced.
Rich functionality ...
Published:
2004-09-23
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Abstract:
SalesFirst is the sales force and marketing automation component of the CustomerFirst Enterprise Suite. SalesFirst provides
functionality that manages the marketing and sales process within your organization. It also allows you to track information
about your prospects and gives a complete 360-degree vie (...)
Excerpt related to
marketing automation:
SalesFirst is the sales force and marketing automation component of the CustomerFirst Enterprise
Suite. SalesFirst provides functionality that man... ...
Published:
2010-03-11
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
marketing automation:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
marketing automation:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
marketing automation:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17