Home
 > search for

Featured Documents related to »  marketing automation

Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

marketing automation  the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time prior to Xchange's assets auction, allegedly over twenty companies Read More...
Sales Force Automation (SFA)
Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining...
Start evaluating software now
Country:

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » marketing automation


Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

marketing automation  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

marketing automation  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More...
Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment

marketing automation  Life Cycle with Intelligent Marketing Automation Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing automation solution. Read More...
Sales Force Automation (SFA)
Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing

marketing automation  systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. Read More...
Aplicor
The Aplicor software solution is an integrated, wireless, and web-based CRM suite that includes sales force automation (SFA), marketing automation, project

marketing automation  sales force automation (SFA), marketing automation, project office, customer support, and an enterprise portal. Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

marketing automation  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing automation  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
Automation for the New Data Center
Data centers are squeezed by a variety of pressures, such as power consumption, heating, ventilating, and air conditioning (HVAC) requirements, new servers

marketing automation   Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

marketing automation  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...
B2B Reality Check: Overcoming Challenges in B2B Transaction Automation
There is a common perception that supply chain automation has created an environment in which transactions move quickly and efficiently in industries such as

marketing automation  Reality Check: Overcoming Challenges in B2B Transaction Automation There is a common perception that supply chain automation has created an environment in which transactions move quickly and efficiently in industries such as the retail supply chain and high-tech manufacturing. However, this perception is challenged by a recent research study, based on interviews with 400 management representatives of medium to large organizations in the USA, UK, Germany, and France. Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

marketing automation  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

marketing automation  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
Maximizer CRM 12: Salesforce Automation Certification Report
Maximizer CRM 12 is now TEC Certified for online evaluation of salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation

marketing automation  CRM 12: Salesforce Automation Certification Report Maximizer CRM 12 is now TEC Certified for online evaluation of salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

marketing automation  to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company. Read More...

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others