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Software Functionality Revealed in Detail
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 marketing automation maturity assessment

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » marketing automation maturity assessment

Evolution to Revolution: The Test Automation Maturity Curve


The evolution of test automation towards data-driven and key/action word frameworks reflects the realization that the process becomes more efficient if there is less code to develop and maintain. Instead of taking twenty years to evolve towards efficiency, you can take a revolutionary leap with a code-free approach that makes it easier to implement, manage, and maintain automated tests.

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The N-able MSP Maturity Model


A business' success delivering managed services depends on its ability to improve the delivery of effective and efficient services to its customer base. Learn about ways that managed services providers (MSPs) can develop a higher-value business by improving their ability to attract and retain high-quality customers and provide IT services in an effective manner.

marketing automation maturity assessment  particular maturity level. Recommended Marketing Content: Content and support materials are based on maturity levels. The goal is to assist organizations by providing more direction in terms of what materials should be used, rather than simply providing access to all materials that could be used.   Summary The challenges and opportunities for the managed services sector have never been higher. Stringent cost models, a changing regulatory landscape and industry acceptance of the outsourced business model Read More

Magic Quadrant for Managed File Transfer


Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It's all too easy to be reactive and deploy technology that supports only one file transfer protocol and one standard for secure file transfers. It's more prudent to deploy a product that can be easily expanded and upgraded to handle multiple protocols and multiple standards in a well-managed, auditable way.

marketing automation maturity assessment  Strong security messaging and marketing overshadow management messaging. Although a viable option, vaulting is an uncommon approach to MFT. GlobalSCAPE Strengths GlobalSCAPE offers quick deployment options and an easy-to-use graphical user interface, AS2 and Web service-based interface. The client software installed base is more than one million users. Cautions No Unix support quickly eliminates GlobalSCAPE from some RFPs and RFIs. GlobalSCAPE has limited, but growing deployments using common application Read More

Sage Saleslogix Guidebook


If you’ve already implemented Sage Saleslogix for your customer relationship management (CRM) process and CRM analytics needs, this guidebook can help you achieve more value. And if you’re considering Saleslogix for your new CRM solution, you’ll learn best practices, including how to integrate and customize; how to move from sales to support, service, and marketing; and how to think strategically about training.

marketing automation maturity assessment  through the sales cycle. Marketing automation and campaign management enables marketing managers to build, execute, and measure the success of marketing campaigns. Features including targeted customer segmentation, multichannel marketing, and real-time reporting enable marketing to target the most profitable customers and prospects and pinpoint opportunities to further develop relationships. Customer service and support provides ticket management, service contract management, and a knowledge base where Read More

On Demand Compensation Management Partnerships for Spiffed-up Success


Centive's strategy is to form a limited number of strategic partnerships with leading management consulting firms to ensure customers receive the highest levels of service and support. Pertinent alliances made include one offering sales performance incentive funding formulas (SPIFFs).

marketing automation maturity assessment  accelerate sales through its marketing, selling, employee performance, and technology practices. MW Advisors, with offices in over a dozen major US markets, provides solutions to clients across North America as well as internationally. The provider''s clients represent a variety of industries, and range in size from small and medium-sized, private businesses to publicly traded, global companies. MW Advisors has added Centive Compel to its list of solutions offered to its clients. A similar joint sales Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

marketing automation maturity assessment  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

marketing automation maturity assessment  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

marketing automation maturity assessment  Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a customer’s Read More

Maximizer CRM 12: Salesforce Automation Certification Report


Maximizer CRM 12 is now TEC Certified for online evaluation of salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

marketing automation maturity assessment  CRM 12: Salesforce Automation Certification Report Maximizer CRM 12 is now TEC Certified for online evaluation of salesforce automation (SFA) solutions in the Customer Relationship Management (CRM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More

Brand Management: Leveraging the Power of Integrated Marketing


The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

marketing automation maturity assessment  the Power of Integrated Marketing The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

marketing automation maturity assessment  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

marketing automation maturity assessment  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

12 Steps to Enterprise Automation


Enterprise environments such as Windows, UNIX, and Linux often have timed or manual tasks that have to be monitored every time they run. Automating your job schedule could be a cost-effective way to free up operators to perform more important tasks. Here are 12 areas that you should consider when seeking to automate job scheduling or upgrade your automation.

marketing automation maturity assessment  Steps to Enterprise Automation Enterprise environments such as Windows, UNIX, and Linux often have timed or manual tasks that have to be monitored every time they run. Automating your job schedule could be a cost-effective way to free up operators to perform more important tasks. Here are 12 areas that you should consider when seeking to automate job scheduling or upgrade your automation. Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

marketing automation maturity assessment  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

marketing automation maturity assessment  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More