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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing application


Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

marketing application  executive level sales and marketing experience in the process industries application software market. Olin can be reached at olin@processerp.com . Jim Brown is the President of Tech-Clarity Associates ; a consulting firm dedicated to helping software companies communicate the value of their offerings to their market ( www.tech-clarity.com ). He has served as a marketing executive for software companies specializing in PLM and process manufacturing solutions and has over 15 years of experience in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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How to Choose a Hosted CRM Application for SMBs


While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you.

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IBM Nabs Another Application Vendor


Vignette is IBM's latest partner. This global strategic alliance promises to boost revenue for both parties. The verdict is still out on the impact to future software development.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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The Definitive Guide to Engaging Content Marketing


Have you ever wondered what content marketing is? Have you ever wondered why you need it? This guide gives you seven easy ways to identify engaging content marketing and tells you its three major benefits. Beyond that, this guide walks you through the planning, creation, and design stages of developing quality content. You'll also learn about publishing and promoting your content, and measuring its effect.

An effective content marketing strategy helps your brand engage with potential customers early in the buying cycle and build a relationship with them. After reading this guide, you'll have the tools you need to get started and build a successful content marketing strategy.

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Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

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Application Performance: Don't Fly Blindly Into the Cloud


In Managing Application Performance in the Cloud, you'll get a straightforward guide to understanding...

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Application Development and Maintenance Services


Luxoft divides its services into two groups: standard and premium. Its standard services include application development and maintenance; product engineering; embedded systems development; software quality assurance; and IT infrastructure management. Luxoft premium services include architecture consulting; security consulting; performance services; and process consulting.  

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Application-Aware Network Performance Management for Dummies


Organizations depend on their networks and applications for the success of their business. Traditionally, networks and application performance were monitored separately, but they are increasingly interdependent. When a user experiences network difficulties, it doesn’t matter to the user where the problem lies—it matters only that he or she get the service expected.

Application-aware network performance management (AANPM) is a new, integrated approach to monitoring service. This e-book explores the need for an integrated approach for visibility into your network and the concept of AANPM. You’ll discover the use cases for AANPM and the building blocks for an effective AANPM solution.

With AANPM you’ll improve diagnostics so you can monitor your network proactively and strengthen your physical and virtual infrastructure. With end-to-end visibility, AANPM will help to correlate and analyze performance data across the network to better support business-critical applications.

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