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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing application


Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

marketing application  executive level sales and marketing experience in the process industries application software market. Olin can be reached at olin@processerp.com . Jim Brown is the President of Tech-Clarity Associates ; a consulting firm dedicated to helping software companies communicate the value of their offerings to their market ( www.tech-clarity.com ). He has served as a marketing executive for software companies specializing in PLM and process manufacturing solutions and has over 15 years of experience in

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing application

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

marketing application  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and i Read More

How to Choose a Hosted CRM Application for SMBs


While virtually all hosted customer relationship management (CRM) applications support sales force automation, marketing campaign management, and customer service, providing front-to-back-office integration has become a clear differentiator for small to medium businesses (SMBs). Read this white paper—which includes a handy table of evaluation criteria—to find out how to select the right hosted CRM software for you.

marketing application  with sales force and marketing automation, built-in order management, customer service and support, incentive compensation management and analytics. Source : NetSuite Resources Related to How to Choose a Hosted CRM Application for SMBs : Small and Medium Enterprises (SMB) (Wikipedia) Customer Relationship Management(CRM) (Wikipedia) How to Choose a Hosted CRM Application for SMBs Hosted CRM is also known as: Hosted CRM Software , Hosted CRM Solutions , Hosted CRM Service , Hosted-CRM Market , Hosted CRM Read More

Mobile Application Momentum


With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market.

marketing application  a Mobile Apps | Marketing Mobile Apps | Linux Apps | Developing Compelling Applications | Mobile Users Device | Varied Input Options for Mobile Device | Mobile Apps Quocirca Research | Mobile Map Service | Individual Application for Mobile Devices | Platform Options for Developers | Mobile Add-on | Criteria for Building a Mobile Applications | Windows Mobile | Blackberry | Iphone | Mobile Apps Walkthrough | Media Services | Basix Patern for Mobile Devices | Simple Application | Mobile Application Read More

Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

marketing application  Overhauls Its Marketing Amdocs' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra'anana, Israel, Amdocs has long been the leader in the world of telecommunications billi Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

marketing application  A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More

Collaborative Application Framework


The Sockeye CAF technology platform enables adaptive supply chain collaboration, which is a supply chain transformation methodology for reaching throughout the supply network to gain competitive differentiation. This methodology addresses the needs of complex trading networks. Adaptive supply chain collaboration requires a versatile, robust, and flexible technology platform. Sockeye has utilized a combination of technology concepts and advanced open standards to obtain scalable and robust application performance. Characteristics of the Sockeye platform are: 1. Configurable application templates 2. Dynamic meta-schema versioning 3. Persistence of the collaborative workflow 4. Agent based framework  

marketing application  Application Framework The Sockeye CAF technology platform enables adaptive supply chain collaboration, which is a supply chain transformation methodology for reaching throughout the supply network to gain competitive differentiation. This methodology addresses the needs of complex trading networks. Adaptive supply chain collaboration requires a versatile, robust, and flexible technology platform. Sockeye has utilized a combination of technology concepts and advanced open standards to obtain Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

marketing application  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

marketing application  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More

IBM Moves into Enterprise Application Integration


International Business Machines (NYSE: IBM) has announced a new release of MQSeries Integrator that should help businesses integrate their applications and improve e-business architectures. IBM’s leadership in message oriented middleware with MQSeries should allow them to take a leadership role in the market in short order.

marketing application  Reedy, Vice President of Marketing, Business Integration, IBM Software. The new features we've announced today make it a lot easier and faster to implement changes. MQSeries Integrator Version 2 also features new Extensible Markup Language (XML) support, making it possible for companies to automatically transform messages from existing applications into useable data for XML-based applications. The reverse is also true, MQSeries Integrator Version 2 can transform XML-formatted messages into useable data Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

marketing application  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

marketing application  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

marketing application  Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your marketi Read More

Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now?


Enterprise Application Integration has changed massively in the past two years. Where is the market, and what vendors are left in the game?

marketing application  arisen out of the marketing machine, and customers are generally confused as to just what vendors are offering and how it may (or may not) solve their business problem. In addition, the strong downturn in the technology economy has affected many vendors' prospects. The definition of EAI is amorphous at best, so TEC has sought to take the broadest definition, which is as follows: Enterprise Application Integration is any process, or series of processes, which enables business capabilities through the Read More

Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

marketing application  Marketing: Content Marketing to Keep Google Happy There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an Read More