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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing analytics


Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

marketing analytics  analytics to focus your marketing efforts, for more effective and efficient results.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing analytics

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

marketing analytics  Raven Launches Marketing Analytics Content Raven , a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims to enable marketing and sales professionals to improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.   While everyone is jumping onto the Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

marketing analytics  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

marketing analytics  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

marketing analytics  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

11Ants Analytics


11Ants Analytics builds predictive analytics software for used in business, science, and government. 11Ants Analytics data lab and software development team is located in Hamilton, New Zealand. It sells its software and consulting services globally.

marketing analytics  Analytics 11Ants Analytics builds predictive analytics software for used in business, science, and government. 11Ants Analytics data lab and software development team is located in Hamilton, New Zealand. It sells its software and consulting services globally. Read More

Customer Analytics in the Age of Social Media


This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.

marketing analytics  Analytics in the Age of Social Media This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing analytics  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

Exact Business Analytics


Exact Business Analytics (EBA) is a solution with a clear mission--to provide ready access to information that empowers business people to make better decisions directly affecting business performance. Information that had been locked away within ERP or CRM systems becomes available to provide the basis for improved corporate and personal performance. Exact Business Analytics is designed to put power and functionality into the hands of business managers. It offers the power to quickly and easily build information views while dynamically combining and comparing data from multiple sources or different business functions. In addition to ad hoc analyses, users can create personalized information views, graphs, and reports that can be automatically distributed to users on a pre-defined schedule or accessed via the Internet.  

marketing analytics  Business Analytics Exact Business Analytics (EBA) is a solution with a clear mission--to provide ready access to information that empowers business people to make better decisions directly affecting business performance. Information that had been locked away within ERP or CRM systems becomes available to provide the basis for improved corporate and personal performance. Exact Business Analytics is designed to put power and functionality into the hands of business managers. It offers the power to Read More

Using IBM Customer Analytics Solutions to Improve Acquisition Efforts


IBM Customer Analytics solutions provide powerful but easy to use business analytics capabilities, such as predictive analytics, reporting, planning, budgeting, and forecasting for both beginning and advanced users. These solutions can help you improve marketing campaigns and build profitable, long-term customer relationships.

marketing analytics  can help you improve marketing campaigns and build profitable, long-term customer relationships. Read More

Predictive Analytics; the Future of Business Intelligence


Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive analytics is emerging as a distinct new software sector.

marketing analytics  FundGuard , Angoss Telecom Marketing Analytics , and Angoss Claims & Payments Analytics . Apart from financial industry Angoss software is used by telecom, life sciences, and retail organizations. Fair Isaac Corporation Along similar lines, Fair Isaac Corporation is the leading provider of credit scoring systems. The firm offers statistics-based predictive tools for the consumer credit industry. Model Builder 2.1 addresses predictive analytics, and is an advanced modeling platform specifically designed Read More

Logi Analytics Infuses Logi Info into eClinical Insights


The infusion of Logi Info from Logi Analytics into the core analytics capabilities of eClinical Insights has the potential to advance clinical trial research. Find out how in Jorge García's blog post.

marketing analytics  Analytics Infuses Logi Info into eClinical Insights Culminating from a rather interesting partnership, the infusion of Logi Info from Logi Analytics into the core analytics capabilities of eClinical Insights has the potential to advance clinical trial research. Logi Infor from Logi Analytics has been incorporated as part of eClinical Insights’ core applications. Logi Analytics recently announced that Logi Info is now embedded within the stack of offerings from the Massachusetts-based company Read More

Analytics: A Blueprint for Value in Mid-Market Organizations


While most mid-market companies have an analytics foundation designed to handle structured data, few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should mid-market companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap into their strengths, shore up their weaknesses, and learn from analytics leaders.

marketing analytics  A Blueprint for Value in Mid-Market Organizations While most mid-market companies have an analytics foundation designed to handle structured data, few have evolved to more dynamic environments required for big data and a pervasive and prescriptive use of advanced analytics that are essential to survive in a digital world. So, what should mid-market companies do now to improve their capabilities to convert data-driven insights into meaningful results? In this report, we explore how they can tap Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

marketing analytics  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More

Healthcare Analytics


Wipro's healthcare and life sciences analytics combine fully automated discovery and analysis technologies that give healthcare organizations a clear picture of their patients and administrative activities, using enterprise data to improve all facets of their operations, such as ordering supplies and defining patient treatment plans.

marketing analytics  Analytics Wipro's healthcare and life sciences analytics combine fully automated discovery and analysis technologies that give healthcare organizations a clear picture of their patients and administrative activities, using enterprise data to improve all facets of their operations, such as ordering supplies and defining patient treatment plans. Read More