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Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

marketing analytics  analytics to focus your marketing efforts, for more effective and efficient results. Read More...
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Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining...
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Documents related to » marketing analytics


Paslode Expands Marketing Efforts with Analytics in the Cloud


marketing analytics  Expands Marketing Efforts with Analytics in the Cloud Read More...
Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable
When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data

marketing analytics  Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research. Read More...
Predictive Analytics for Business Advantage
Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming

marketing analytics  retention, cross-sell/upsell, and direct marketing efforts. But change is coming, and in this infographic from TDWI, learn how organizations are planning to use predictive analytics in new ways. Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

marketing analytics  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More...
Exact Business Analytics
Exact Business Analytics (EBA) is a solution with a clear mission--to provide ready access to information that empowers business people to make better

marketing analytics  Business Analytics Exact Business Analytics (EBA) is a solution with a clear mission--to provide ready access to information that empowers business people to make better decisions directly affecting business performance. Information that had been locked away within ERP or CRM systems becomes available to provide the basis for improved corporate and personal performance. Exact Business Analytics is designed to put power and functionality into the hands of business managers. It offers the power to Read More...
Six Critical HR Best Practices to Gain Insights with Workforce Analytics
Workforce analytics deliver insightful, actionable information that executive leadership demands; human resources (HR) departments can accelerate and influence

marketing analytics  Critical HR Best Practices to Gain Insights with Workforce Analytics Workforce analytics deliver insightful, actionable information that executive leadership demands; human resources (HR) departments can accelerate and influence impactful business decision making with confidence using best practices such as relying on a single source of truth, challenging assumptions, taking on business challenges, leveraging industry benchmarks, being prepared, and linking information to business outcomes Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing analytics  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More...
Spotfire Analytics
From interactive dashboards and data visualizations to predictive analytics, Spotfire Analytics is an enterprise analytics platform that helps business and

marketing analytics  Analytics From interactive dashboards and data visualizations to predictive analytics, Spotfire Analytics is an enterprise analytics platform that helps business and technical users quickly get to actionable insight. Spotfire Analytics helps users seize new business opportunities at every level of the organization and evade risks by providing speed and flexibility so data can be visually analyzed quickly, without requiring IT intervention. Read More...
Oracle Enterprise Healthcare Analytics
Oracle Enterprise Healthcare Analytics enables users to gain better clinical and business insight through an integrated picture of clinical, financial

marketing analytics  Enterprise Healthcare Analytics Oracle Enterprise Healthcare Analytics enables users to gain better clinical and business insight through an integrated picture of clinical, financial, administrative, and research information from across the enterprise to drive decision-making. It can help eliminate silos of data to create a holistic, enterprise view that enables a new generation of analytic insights that cross departments to optimize clinical and operational performance. Read More...
Better Business Outcomes with Business Analytics
In a survey conducted by IBM, 83 percent of CIOs identified business intelligence (BI) and analytics as a key part of their strategies to boost competitiveness.

marketing analytics  Business Outcomes with Business Analytics In a survey conducted by IBM, 83 percent of CIOs identified business intelligence (BI) and analytics as a key part of their strategies to boost competitiveness. Find out how BI can increase the efficiency and effectiveness of core business processes, and contribute to the creation of high-performing “analytics-driven” organizations that outperform their peers. Read More...
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

marketing analytics  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More...
Business Analytics: New Opportunities for the Medium-size Business
New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally

marketing analytics  Analytics: New Opportunities for the Medium-size Business New business analytics solutions are bringing large-enterprise solutions and benefits down to the medium-size business’s level. They are exceptionally comprehensive but exceptionally customizable to the needs of the individual business, easy to upgrade to target new strategic initiatives, and in tune with customer trends such as social media use. This paper discusses one such effective business analytics solution. Read More...
Workforce Analytics: Changing and Winning the Game
Human resources (HR) is an increasingly strategic player in gaining a competitive advantage, especially in terms of workforce analytics. But HR organizations

marketing analytics  Analytics: Changing and Winning the Game Workforce Analytics: Changing and Winning the Game If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. As the industry’s first and most advanced Workforce Analytics Solution, Workforce Insight enables HR and business leaders to analyze the impact of human capital decisions on business outcomes. Source : DoubleStar Inc. Resources Related to Workforce Analytics: Changing and Winning the Read More...
Healthcare Analytics
Wipro's healthcare and life sciences analytics combine fully automated discovery and analysis technologies that give healthcare organizations a clear

marketing analytics  Analytics Wipro's healthcare and life sciences analytics combine fully automated discovery and analysis technologies that give healthcare organizations a clear picture of their patients and administrative activities, using enterprise data to improve all facets of their operations, such as ordering supplies and defining patient treatment plans. Read More...

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