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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing analytics


Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

marketing analytics  analytics to focus your marketing efforts, for more effective and efficient results.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing analytics

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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Customer Analytics for Dummies (IBM Limited Edition)


In this e-book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it.

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Mid-Market Analytics in North America: Transforming Data into Insight


This Aberdeen Sector Insight explores the impact of business analytics in the mid-market. The research shows that Best-in-Class companies are leveraging analytics to gather the right data to create actionable insight, and deliver timely results to their key decision makers. Additionally, while many mid-market companies struggle with complexity in their data environments, the research shows that an analytical solution to exploit this data need not be complex or technically overwhelming.

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Analytics Software Suite


The complete suite of Angoss desktop and client-server software products – with big data and text analytics capabilities – delivers recommendations for actionable and effective sales-driven and risk mitigation business decisions.  

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Using IBM Customer Analytics Solutions to Improve Acquisition Efforts


IBM Customer Analytics solutions provide powerful but easy to use business analytics capabilities, such as predictive analytics, reporting, planning, budgeting, and forecasting for both beginning and advanced users. These solutions can help you improve marketing campaigns and build profitable, long-term customer relationships.

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DataSelf Analytics


DataSelf Analytics is easy to use and quick to deploy. The easy-to-customize solution comes pre-configured with a data warehouse, online analytical processing (OLAP) cubes, in-memory analytics, dashboards, and more than 2,000 reports and key performance indicators (KPIs).

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Eyes Wide Open: Open Source Analytics Software


What is unique in the area of analytics is that significant human capital costs are spread across users in various lines of business compared to other technology initiatives that are largely paid for by IT. This research brief outlines the major costs to consider when making an investment in analytics; presents the five modernization stages of analytics hardware/software; and identifies what to consider when calculating total cost of ownership of the analytics ecosystem.

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