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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing account management

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing account management

Oco, Inc

Insights to Accelerate Services Growth: Account Management, Service Metrics, and Customer Dashboards


A service business should be managed and measured based on the maturity of the business and the specific requirements of its customers. To take this approach, you need a framework for understanding how a services company and its customer engagement should be measured. Learn about the various ways to support strategic account management at each stage of your company’s evolution, which metrics are most relevant, and more.

marketing account management  Major Account Management | Marketing Account Management | Mobile Account Management | Mythic Account Management | Online Account Management | Professional Account Management | Sales Account Management | Server Account Management | Strategic Account Management | Strategic Account Management Association | Strategic Account Manager | System Account Management | Technical Account Management | Total Account Management | Trial Accounts Management | Wireless Account Management | KPI Account Management | KPI Read More

The Case for Pricing Management


Savvy and dynamically optimized pricing can mean the difference between survival and failure. In many environments it might be smarter, quicker, and more useful to calculate pricing based on systematic analysis rather than on fuzzy thinking or human emotions.

marketing account management  majority of sales and marketing executives typically still cannot provide short and snappy rationales for where their list and actual product prices come from. Typically, we hear that is what the market demands. Or else a convoluted business process is described, that at best involves educated pricing analysts who perform detailed financial, or competitive analyses (using variables such as demand, buyer type and preferences, and sales channel characteristics), or any other spreadsheet-based evaluation Read More

The Wizardry of Business Process Management - Part 3


Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie. Namely, on March 23, 2009,

marketing account management  Retail Banking : Event-driven marketing; Account opening; New product introduction; Service case management; Specialized fulfillment, etc. In Wholesale Banking (e.g., wire transfers and treasury management ): Proactive service monitoring; Account servicing; New product introduction; Compliance trade monitoring; Exception management, etc. For their part, healthcare organizations seek products that integrate their front-office and back-office initiatives and help drive customer service, efficiency, and Read More

E-mail Response Management


E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer.

marketing account management  effectiveness of the latest marketing campaign to drive prospects to your Website. You are unsure when and how often the person who is responsible for checking your info@ email account is doing so and forwarding those email messages to your sales team. You have no reporting tool to determine how quickly your sales team is responding to these inquiries. You have several sales reps working remotely and have no method to retain those email inquiries for future reference. The Response Manager Solution: Since Read More

Sales Performance Management


A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.

marketing account management  efficient collaboration between sales, marketing, and service teams to align efforts on fulfilling customer needs. Source : SAP Resources Related to Sales Performance Management : Customer Relationship Management (CRM) (Wikipedia) Sales Performance Management Performance Management is also known as : Performance Management , Effective Performance Management , Innovation Management , Learn Performance , New Performance Managment , Performance Management Virtualised , Quality Performance Reviews , Read More

Make 'em Beg for It-How To Get Support for Electronic Document Management Systems and Electronic Records Management Systems


To successfully obtain the budget and organizational support for an electronic documentation management systems (EDMS) and electronic records management system (ERMS) project you need to know the pain points of all the departments in your organization. By asking the right questions of each department you’ll be able to develop your business case and create a persuasive analysis on the cost benefit for EDMS/ERMS.

marketing account management   Read More

Document Management and Digital Asset Management Is There a Difference and What Might It Be?


As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated to meet an enterprise's needs.

marketing account management  brand resource management (BRM), marketing content management (MCM), and asset management (AM). DAM focuses on organizations specifically with digital assets, such as the entertainment or advertising industry, and is used in situations where asset reproduction is important. Often organizations combine a DAM solution with a CM solution to maintain their web site. Consequently, DAM and CM vendors acquire one or the other to combine their solutions into an integrated solution. Different Views on DM and DAM Read More

Macola ERP Supply Chain Management (SCM): Supply Chain Management (SCM) Competitor Analysis Report


Criteria in this knowledge base pertain to managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management, warehouse management, international trade logistics, transportation execution, and many other issues for a complete solution, this knowledge base will support your evaluation of an SCM suite.

marketing account management   Read More

Mobile Device Management Comparison Guide


In this age of mobility, organizations increasingly use mobile device management (MDM) software to secure, monitor, manage, and support their mobile device usage. The goal is to optimize the functionality and security of a mobile communications network while minimizing costs. If your organization is looking for MDM software, look at this MDM product comparison guide for the key features of some of today’s leading MDM solutions.

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Value Cycle Management: A Non-Linear Approach to Supply Chain Management


Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain functions across all levels of suppliers, partners, and customers through the integration, collaboration, and synchronization of technology, data, and people-centric processes. Learn how companies can employ VCM to make business processes smoother, more productive, and more profitable.

marketing account management  cycle,information,Exact,VCM,supply,management Read More

Knowledge Management: The Core of Service Resolution Management


Businesses today need to demonstrate their value to customers by making information that is relevant to them accessible. Hence the need for knowledge management software, which helps companies segment and then distribute the information their customers want to know.

marketing account management  facilitates the sales and marketing of products and services. Moreover, IT organizations can increase the effectiveness of employee help desk operations while decreasing internal technical support costs. This is part two of the three-part series Integrating Customer Relationship Management and Service Resolution Management . Part three takes a look at the more specific benefits of CRM-SRM integration, and makes recommendations as to how companies should go about this process. For more information and to Read More

Selecting Enterprise Asset Management (EAM) for Design, Operate, Maintain


Design-operate-maintain is an approach to asset management designed to maximize value over the entire asset lifecycle—from asset planning and design through years of maintenance and operation through to decommissioning and replacement. How can you select EAM software capable of supporting this enlightened approach? Download this white paper to find out.

marketing account management  design-operate-maintain,enterprise asset management,it asset management,asset management systems,fixed asset management,software asset management,oracle enterprise asset management,asset management system,enterprise asset management software,asset management solutions,sap enterprise asset management,asset performance management,asset management solution,asset manager software,digital asset management Read More

Risk Management with Investigation Process Design, Execution, and File Management: The BPS Server Concept


Client processes and risk control contextualization can be greatly improved through investigation process design, process execution, and file management issues. Learn how BPS Server uses process templating concepts, separates fact management activities, and uses COSO centric mechanisms to accomplish this. This the second part to Risk, Risk Mitigation, and Functional Requirements in Dynamic Compliance Environments. This is part two of a two part white paper. Part One Risk Mitigation and Functional Requirements in Dynamic Compliance Environments.

marketing account management  risk,investigation,BPS,database,criteria,compliance Read More