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Software Functionality Revealed in Detail
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 marketing account management

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing account management

Oco, Inc

Insights to Accelerate Services Growth: Account Management, Service Metrics, and Customer Dashboards


A service business should be managed and measured based on the maturity of the business and the specific requirements of its customers. To take this approach, you need a framework for understanding how a services company and its customer engagement should be measured. Learn about the various ways to support strategic account management at each stage of your company’s evolution, which metrics are most relevant, and more.

marketing account management  Major Account Management | Marketing Account Management | Mobile Account Management | Mythic Account Management | Online Account Management | Professional Account Management | Sales Account Management | Server Account Management | Strategic Account Management | Strategic Account Management Association | Strategic Account Manager | System Account Management | Technical Account Management | Total Account Management | Trial Accounts Management | Wireless Account Management | KPI Account Management | KPI Read More

E-mail Response Management


E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer.

marketing account management  effectiveness of the latest marketing campaign to drive prospects to your Website. You are unsure when and how often the person who is responsible for checking your info@ email account is doing so and forwarding those email messages to your sales team. You have no reporting tool to determine how quickly your sales team is responding to these inquiries. You have several sales reps working remotely and have no method to retain those email inquiries for future reference. The Response Manager Solution: Since Read More

Dealing with Global Trade Management Complexity


To optimally complete the global trade cycle, a business must automate, track, and provide visibility to the entire global trade management process to optimize its supply and distribution chains.

marketing account management  usually only have product marketing descriptions in their item master data, not technical descriptions needed for regulatory compliance. So, for example, if Apple Computer is importing PowerBooks , its name and associated marketing description would not be adequate for US Customs. Trade compliance applications should be able to take the marketing description off of the purchase order and associate it with a commercially acceptable description and the correct Harmonized Tariff Schedule (HTS) Read More

A Customer Relationship Management Solution Aims To Cover all the Bases


Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.

marketing account management  in the areas of marketing automation, sales force automation, customer service and support, and partner management. In the areas of contract management and creation, and project management, Surado''s performance is above average, but below the highest-rated competitor. B2B (Business-to-Business) CRM Module Ratings Source: http://www.vendor-showcase.com/software/281-16091-idealprofile/Customer-Relationship-Management-CRM/Surado-CRM-by-Surado-Solutions/ideal_customer.html Contact and Account Management This Read More

The Wizardry of Business Process Management - Part 3


Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie. Namely, on March 23, 2009,

marketing account management  Retail Banking : Event-driven marketing; Account opening; New product introduction; Service case management; Specialized fulfillment, etc. In Wholesale Banking (e.g., wire transfers and treasury management ): Proactive service monitoring; Account servicing; New product introduction; Compliance trade monitoring; Exception management, etc. For their part, healthcare organizations seek products that integrate their front-office and back-office initiatives and help drive customer service, efficiency, and Read More

Performance Management-What the Mid-market Can Learn from Large Enterprises


Performance management allows companies to align business activity with corporate objectives. This research examines the different levels of business performance achieved by mid-market companies compared with larger firms, as well as the differences in strategy, capabilities, and technologies used. Key recommendations are drawn for mid-market businesses to increase the value they derive from performance management.

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

marketing account management  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More

PTC Windchill 10 for Product Lifecycle Management (PLM) Certification Report


PTC Windchill 10 is TEC Certified for online evaluation product lifecycle management (PLM) solutions in the PLM Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Integrating Customer Relationship Management and Service Resolution Management


The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

marketing account management  improvement of sales and marketing processes can bring in new revenue, while call center productivity can drive down the costs of servicing customers, as well as present up-sell and cross-sell opportunities (and maintain customer satisfaction). The business case for call center applications is becoming increasingly obvious, especially given the recently established National Do Not Call Registry in the US. The revenue driver will thus become inbound customer calls rather than companies trying to generate Read More

Engineering Change Management 2.0: Better Business Decisions from Intelligent Change Management


Traditionally, change management in product development and engineering has been viewed as a way to control cost and improve efficiencies. But companies are becoming aware that better change can drive top-line benefits—and are developing processes with an eye towards improving speed-to-market. Find out why good change management is becoming more important—and how you can use it as a tool to increase product profitability.

marketing account management  affected departments such as marketing, sales, customer service, and manufacturing. This process ensures we are absolutely making the right decisions about changes and considering everything from regulatory compliance to how the product will be marketed when we approve and implement changes. ~Scott Douglas, NCE Manager, Engineering Services, Harman Specialty Group Organization Best-in-Class performers are committed to creating an environment that supports improved decision-making. They are twice as Read More

Applying an Economic Model to IT Management: Operations Management in the Virtual Data Center


Virtualization systems have been replacing traditional, silo-based IT architectures to consolidate resources and workloads, but virtualization requires resource and performance management technologies designed to handle dramatically different, complex behaviors. This white paper describes a supply chain economy approach, which combines monitoring, analytics, and actions to enable proactive virtualization management.

marketing account management  virtualization management, virtualization systems, resource and performance management Read More

Why Invest in Talent Management? Five High-ROI Business Drivers for Implementing a Talent Management Program


Clearly, with skilled workers retiring and the pace of change accelerating, recruitment alone can’t supply the smart leaders, strong managers, high performers, and ever-changing skills sets necessary for success. That’s why organizations can see solid return on investment (ROI) by balancing recruitment with an investment not just in training, but in comprehensive talent management. Download this white paper to read more.

marketing account management  talent management, talent management strategy, talent management ROI Read More

Tenrox Project Workforce Management for PPM for PSA Certification Report


Tenrox Project Workforce Management is TEC Certified for online evaluation of project portfolio management for professional services automation (PPM for PSA) solutions in the Project Portfolio Management (PPM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Value Cycle Management: A Non-Linear Approach to Supply Chain Management


Companies are moving away from the linear production path of the supply chain to embrace value cycle management (VCM). VCM is the optimization of supply chain functions across all levels of suppliers, partners, and customers through the integration, collaboration, and synchronization of technology, data, and people-centric processes. Learn how companies can employ VCM to make business processes smoother, more productive, and more profitable.

marketing account management  cycle,information,Exact,VCM,supply,management Read More