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Abstract:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Excerpt related to
management marketing:
Brand Management: Leveraging the Power of Integrated Marketing. ... Download
<strong>Brand Management: Leveraging the Power of Integrated Marketing</strong>.
...
Published:
2010-03-11
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Abstract:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows
evolution without the upset of revolution. (...)
Excerpt related to
management marketing:
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause
a host of pro...
Published:
2007-09-24
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Abstract:
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear
Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved
interaction has helped SAP realize greater value from (...)
Excerpt related to
management marketing:
Case Study: SAP and Marketing Management. Source ... revenue. Download
<strong>Case Study: SAP and Marketing Management</strong>. Comments: ...
Published:
2010-09-02
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
management marketing:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
management marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications
focused on structured data offer only a part of the total solution. In other words, businesses also need content management
for the unstructured data and content, which can (...)
Excerpt related to
management marketing:
To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications
focused on str...
Published:
2004-11-13
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
management marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
management marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
management marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
management marketing:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales
force automation features for small to midsize businesses. Now available in a workgroup version, it offers new templates,
enhanced opportunity management, additional security, contact (...)
Excerpt related to
management marketing:
After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force
automation features...
Published:
2004-08-31
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
management marketing:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
The Enterprise Marketing Management (EMM) RFP Template covers industry-standard functional criteria of EMM that can help you
easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it
is a working document that serves as a knowledge base refer (...)
Excerpt related to
management marketing:
Enterprise Marketing Management EMM RFP Template. Enterprise ... worksheet
Marketing Automation, Enterprise Marketing Management EMM RFP Template.
...
Published:
-
Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
management marketing:
Enterprise Marketing Management (EMM) Software Evaluation Report. ... Marketing
Automation , Enterprise Marketing Management (EMM) Software Evaluation Report. ...
Published:
-
Abstract:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product
sets to form Agentrics LLC. One outcome is the ProductVine PLM solution, which is clearly designed for and targeted to private
label retailers. (...)
Excerpt related to
management marketing:
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product sets
to form Agentrics LL...
Published:
2005-12-16
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Abstract:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically been located in products and services, it is now located in the value produced by the customer. (...)
Excerpt related to
management marketing:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically...
Published:
2006-09-21
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Abstract:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector.
The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio,
and Prime Response no longer exist. Amongst the few (...)
Excerpt related to
management marketing:
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management
(EMM) sector. The number of indepe...
Published:
2004-05-06
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Abstract:
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification
of its broadening collection of supply chain management (SCM) solutions under the SSA SCM brand and formation of a specialized
Strategic Solutions division--which also includes other e (...)
Excerpt related to
management marketing:
SSA Global seems to be doing some proper thinking while continuing to acquire new software companies. Recent unification of
its broadening collect...
Published:
2004-09-15
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Abstract:
This part of the series on Product Life Cycle Management in Process explores the business motivations by review business
strategies. (...)
Excerpt related to
management marketing:
... These management processes must be automated thought workflow approaches to define and
... The marketing organization or customer defines these needs as a set of ...
Published:
2002-12-08
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Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
management marketing:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08