Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.
ma managing financial processes
Typical functional components of MA include customer data cleansing and analysis tools, and campaign management systems. SAS has been able to tackle the market owing to its protracted expertise in predictive analytics , which includes all analytics, both tools and packaged applications, that are more complex in their mathematics than core analytics. Core analytics are those used to define or analyze a current or past state, consisting of both tools and packaged applications that compute frequencies,