Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.
ma financial activities and processes
The result was SAS'' MA suite , comprised of proven customer data management, campaign management (an application used by marketers to design multi-channel marketing campaigns and track the effect of those campaigns, by customer segment, over time), predictive analytics, campaign, and optimization solutions. It also includes Aprimo''s marketing planning and budgeting, production management, and marketing asset fulfillment and delivery management applications. The combined offering should give marketing