In Part 1 of this blog series I admitted to being a late adopter of a sort, in part for not immediately jumping onto the social media bandwagon. In particular, my initial reaction to Salesforce Chatter (a.k.a. Collaboration Cloud) was tepid when it was introduced at the Dreamforce 2009 conference.
However, a few months have passed and this period has helped salesforce.com craft the much clearer
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Namely, for one, as mentioned in Part 2, this is not a public social site , i.e., all of the internal open-ended collaborative discussions stay within salesforce.com. In addition, no one can put a picture of their kid, pet, or simpsonized caricature on their profile (it has to be a decent picture of you). You can only update your status with a business-related matter (i.e., pursuing that opportunity, having that issue, presenting at that event, etc.) and not talking about asinine stuff (e.g., having