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Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

loyalty building efforts  you employ demographic measures, loyalty profiles (including categorizations based on decision-making style, such as emotive or deliberative), multivariate statistical analyses, and other quantitative methods. In short, developing a data-based understanding of customers can help you develop strategies to promote loyalty, nurture lifetime customer value, and enhance profitability in the long run. Manage Brands Effectively Brand management is focused on increasing profits by enhancing the perceived value Read More...
Customer Care and Billing (CC&B)
Customer care and billing (CC&B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC&B software includes functionality for mediat...
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Documents related to » loyalty building efforts


GE and Commerce One Turn on the Lights - But You Ain’t Seen Nothin’ Yet
General Electric’s Global Exchange Services announces a far-reaching partnership with Commerce One. The first target market is the 100,000 current trading

loyalty building efforts  will probably capture their loyalty (and their dollars) for a long time to come. Others who might have been looking at IBM and Ariba (and who have no current need of Supply Chain integration) should certainly let GXS and Commerce One make a pitch. Smaller companies thinking about e-procurement or other kinds of marketplace participation need not wait for GXS to make its announcement, as there are other alternatives currently available. BEGINLYX� Read More...
Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

loyalty building efforts  operating costs, enhance customer loyalty and lifetime value, and increase profitability. Perhaps the tightest connection between CRM and BI can be seen in marketing automation (MA). MA involves analyzing and automating the marketing process to better allocate resources into various activities, channels, and media to build and enhance profitable customer relationships. This moves beyond traditional metrics to incorporate data cleansing, analysis tools, and campaign management systems (see the article Why Read More...
Space: The Final Frontier How Retailers Make Shelf Space Allocation Decisions
In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more

loyalty building efforts  for margins, the customer's loyalty, and market share. To stay on the winning side of the winner-loser divide, companies must take charge of their own destiny by building the strength of their brand and constantly improving their processes, policies, and performance. Suppliers need to understand end-consumer identity, behavior, and requirements. Understanding the end customer over a lifetime will give suppliers knowledge and power to decisively design, develop, and deliver the right products and services Read More...
A CRM System Needs A Data Strategy
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact

loyalty building efforts  a focus on establishing loyalty, advancing the relationship and building a sense of community, participation and affinity. The retention data strategy, as with prospecting, also must be built on determining which customers meet that ideal criteria. Even minimal improvements in retention rates can lead to big improvements in profitability and overall ROI. With this in mind, look for factors that will feed back into the acquisition cycle to trim marketing costs and/or increase success rates. Analyze the Read More...
Critical Business: Best Practices in Building an Integrated Information Management Strategy
Chief information officers (CIOs) must provide timely, accurate, and consistent enterprise-wide information, to support business goals and stay competitive. But

loyalty building efforts  Business: Best Practices in Building an Integrated Information Management Strategy Chief information officers (CIOs) must provide timely, accurate, and consistent enterprise-wide information, to support business goals and stay competitive. But with data in multiple disparate applications, this is a challenge. Learn best practices for developing an information management strategy that can help you gain a comprehensive view of data and processes—to enable real-time visibility and better decision Read More...
Building the Small Contact Center
Until recently, customer interaction technologies were often considered too complex and costly for all but the largest businesses to justify. But today that

loyalty building efforts  centers that boost customer loyalty, increase sales and generate a demonstrable return on investment. Introduction Challenging competition from large firms and, in some markets, Web-based companies and overseas competitors have raised the stakes for smaller companies planning their customer relationship strategy. Add a complex communications mix combined with the challenge of high customer expectations and tough big-firm competition, and the need for all firms to invest in quality contact center Read More...
Building Effective Enterprise Architecture: Developing a Business Case and Road Map for Mature EA Practices to Maximize Value in IT Investments
Surveys show that enterprise architecture (EA) programs often lack support from business and information technology (IT) stakeholders for several reasons

loyalty building efforts  enterprise architecture,Enterprise Architecture Best Practice Survey,EA initiatives,EA maturity,enterprise architecture maturity Read More...
Building Capabilities Leveraging Alternate Solution Deployments
Businesses need to be highly flexible, scalable, and able to adapt quickly to market conditions and customer demands. However, this is easier said than done

loyalty building efforts  Capabilities Leveraging Alternate Solution Deployments Businesses need to be highly flexible, scalable, and able to adapt quickly to market conditions and customer demands. However, this is easier said than done; building and maintaining such capabilities the traditional way is laborious and challenging. Download this white paper to learn about the various capability acquisition and IT solution deployment options—and how to evaluate them. Read More...
Building an ROI Model to Evaluate Your B2B E-commerce Initiative
B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer

loyalty building efforts  an ROI Model to Evaluate Your B2B E-commerce Initiative B2B companies everywhere are under heavy pressure to offer their customers and employees robust e-commerce capabilities that rival best-of-breed consumer-focused companies. B2B companies that fall short of customer expectations risk losing them to competitors who have stepped up their game. This paper provides a framework for building an ROI model that can be used to demonstrate the advantages of a new e-commerce implementation to senior Read More...
Implementation Brief: SpectraSite
SpectraSite is in the business of making wireless and broadcast communications pervasive. One process it was looking to improve, however, was its in-building

loyalty building efforts   Read More...
Case Study: World’s Largest Building Society
Based in London, this company is a major financial institution. As such, it must comply with the Basel II Capital Accord, a set of regulations governing data

loyalty building efforts  Study: World’s Largest Building Society Based in London, this company is a major financial institution. As such, it must comply with the Basel II Capital Accord, a set of regulations governing data consolidation and risk management. To comply, it constructed a new data warehouse, but badly needed a single view of all data, as well as the ability to analyze risk data relating to millions of customers. Learn how a business intelligence (BI) solution helped. Read More...
Building Reliable IP Telephony Systems
Reliability is the most critical aspect of a business phone system. However, there are different approaches to providing reliable voice over Internet protocol

loyalty building efforts   Read More...
10 Golden Rules for Building out Your Network Infrastructure
When it’s time to expand your business network, you must consider the current and future needs of your organization and assess the technologies that will

loyalty building efforts  Golden Rules for Building out Your Network Infrastructure When it’s time to expand your business network, you must consider the current and future needs of your organization and assess the technologies that will provide the best performance for mission-critical applications. This checklist offers 10 rules for building a network that will reliably support your business as it grows. Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

loyalty building efforts  offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers to switch their points between different programs. So, if you don't have enough points in the airline miles program you Read More...

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