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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 loyalty building efforts


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

loyalty building efforts  you employ demographic measures, loyalty profiles (including categorizations based on decision-making style, such as emotive or deliberative), multivariate statistical analyses, and other quantitative methods. In short, developing a data-based understanding of customers can help you develop strategies to promote loyalty, nurture lifetime customer value, and enhance profitability in the long run. Manage Brands Effectively Brand management is focused on increasing profits by enhancing the perceived value

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Care & Billing RFI/RFP Template

General Requirements, Mediation, Provisioning, Sales and Marketing, Customer Billing, Customer Care, Packages and Promotions, Accounts Receivable, Financial Systems, Enterprise Data Warehouse, Reporting, Telephony Products and Services, Utility Products and Services, CATV Products and Services, IP Products and Services, EBPP Services, Technical Requirements  

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Documents related to » loyalty building efforts

A CRM System Needs A Data Strategy


A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

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Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

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SAP Becoming a (Legal) Polygamist


SAPMarkets, the US dot-com spin-off of German ERP leader SAP AG, is partnering with Commerce One to build and sell software for online trading exchanges. This announcement comes only a month after its partnership with Nortel Networks for CRM product offering. SAP, owing to this alliance, has a chance to put content behind its extensive recent advertising campaign for mySAP.

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Space: The Final Frontier How Retailers Make Shelf Space Allocation Decisions


In both retail and consumer goods sectors, the gap between winners and losers widens every day. What is it about the winners that make them more and more successful, extending their lead every quarter?

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Design Reuse: The Key to Building Better Products Faster


Today’s methods for reusing design can add needed speed to the entire product development process. By using the design of an existing part or assembly as a starting point for a newer part or assembly, you can save time while reducing the risk of making fundamental design errors. Learn how to overcome the challenges of optimizing design reuse, by building a reuse library of metadata that automates information retrieval.

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The Balanced Scorecard: Building a Balanced Scorecard Framework that Drives Strategy Execution and Business Results


The divide between strategy development and strategy execution can be overcome by creating balanced scorecards. Prioritize your objectives to determine which are most critical. Then cascade objectives and metrics down and across the organization, creating linked and related—but not identical—scorecards for each critical area. These and five other tips for scorecarding success will move you in the right direction.

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Implementation Brief: SpectraSite


SpectraSite is in the business of making wireless and broadcast communications pervasive. One process it was looking to improve, however, was its in-building antenna approval. The current process was time-consuming, and its faxing technology inadequate. But by implementing a business process management (BPM) solution, SpectraSite dramatically reduced the process cycle, from almost sixty days to a maximum of ten days.

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It’s All about the Salesperson: Taking Advantage of Web 2.0


Selling roles have changed. For many companies, selling is more about relationship-building and less about transactional order activities. In spite of the promised benefits of customer relationship management (CRM) solutions, the cost of sales for many companies is rising while sales effectiveness is decreasing. Learn why—and how you can leverage “social CRM” to help overcome the challenges facing your sales force today.

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Seven Steps to Building a High-Impact Learning Culture


Want to build a high-impact learning culture in your organization? This executive brief outlines the key steps in building an organizational culture that nurtures learning and helps employees live up to their fullest potential.

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Building Effective Enterprise Architecture: Developing a Business Case and Road Map for Mature EA Practices to Maximize Value in IT Investments


Surveys show that enterprise architecture (EA) programs often lack support from business and information technology (IT) stakeholders for several reasons, including the lack of business support for aligning business goals with IT strategy. The Enterprise Architecture Best Practice Survey was launched to examine the impact of EA initiatives on business performance around the globe. Read this white paper to understand how this survey can bring an outside perspective to your company as you build business cases for change and design a road map for EA maturity.

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