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Software Functionality Revealed in Detail
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 local advertising


Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need

local advertising  Complexities of Local Advertising Implementation Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » local advertising

Case Study: Heineken USA


Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning—and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken’s sales and operations planning.

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Advertising Revenues Grow and Grow but Slower and Slower


Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Advertising Makes It Up In Volume


A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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Options for Backing Up Your Computer


What makes your computer valuable is your data. While you can always purchase a replacement computer, you’re not too likely to find one at the local computer store that comes preinstalled with your business records, family photos, personal documents, and other data you have saved on your computer over the years. Read this white paper to learn about backing up your computer and data recovery services.

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From Local to Hosted: The Story of One Company’s Migration to On-demand ERP


Here’s the inside story on how an international manufacturer using a traditional, local enterprise resource planning (ERP) solution shifted gears to end up with an on-demand, remotely hosted ERP system. It wasn’t the change the company originally intended, but the benefits proved too overwhelming to resist.

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Market Landscape Report: Enterprise Software for Advertising and Marketing Services


Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

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Maintaining Stock in Branch Locations


Though it’s advantageous to maintain operations in one location, distributors must sometimes operate multiple locations to meet local customers’ needs. Unfortunately, branch operations are expensive to operate, and to be successful, their services must be equal—but not identical—to those the home office provides. The challenges of knowing how to stock those branches can be overcome with a distribution software solution.

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SAP to Invest Big Time in Africa


SAP recently announced a seven-year plan to up-skill local African talent and drive sustainable innovation and growth in Africa. The software giant plans to invest up to $500 million (USD) through 2020 as it continues to build on the region’s impressive double-digit growth rate momentum. The goal is to establish the African region as one of the company's top-five growth markets globally.

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