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 local advertising


Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need

local advertising  Complexities of Local Advertising Implementation Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

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Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » local advertising

“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

local advertising  Keywords Search Engine | Local Search Engine | Multi Search Engine | Multiple Search Engine | Newest Search Engine | Online Search Engine | Optimize Search Engine | Other Search Engines | Product Search Engine | Submit to Search Engine | Top Search Engine | URL Search Engine | Web Search Engine | SEO Search Engines | SEO Search Engine Advertising | SEO Search Engine Directories | SEO Search Engine Directory | SEO Search Engine Help | SEO Search Engine History | SEO Search Engine Index | SEO Search Engine Read More

SAP Gives Up, Declares Victory. Again.


Commerce One and SAP announced that Commerce One will supply the marketplace infrastructure behind the mySAP portal.

local advertising  jointly owned with large local companies. The regional marketplaces in turn bring together individual company-based or vertical marketplaces. Commerce One also sells the software that allows individual companies to build their own marketplaces. In the long run, Commerce One hopes to garner a significant portion of its revenues from transaction fees. (See Commerce One: Everything But Profits ) The arrangement with SAP will certainly help Commerce One achieve its revenue objectives, as SAP itself is expecte Read More

Advertising Revenues Grow and Grow but Slower and Slower


Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

local advertising  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More

The Business Software Needs of Advertising and PR Agencies


Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies

local advertising  compliance related to privacy, local compliance for the hosting provider, integration with on-premise solutions, etc. Vendor lock-in —It may not be an issue for specific applications, but vendor lock-in can be problematic for technologies such as databases, collaboration platforms, etc. With Microsoft, for instance, analytics and business intelligence (BI) are based on SQL Server Reporting Services, SharePoint is used for document management and collaboration, etc; so moving to another technology Read More

Renault-Nissan Selects Kronos for Workforce Productivity in India


Kronos seems to be reaping the benefits from its geographic expansion into India and China. Reportedly, Renault-Nissan Automotive India evaluated lots of local time and attendance (T@A) vendors, but none of them fit the automaker's automation requirements. Kronos was selected for its ability to offer a complete solution including full automation of the punch-to-pay process, real-time

local advertising  India evaluated lots of local time and attendance (T&A) vendors, but none of them fit the automaker's automation requirements. Kronos was selected for its ability to offer a complete solution including full automation of the punch-to-pay process, real-time workforce visibility, and employee engagement capabilities through the self-service provided by attendance terminals. Of course, other factors like Kronos' growing customer base in India, including automotive manufacturers such as Toyota, helped as Read More

What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

local advertising  Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More

I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

local advertising  Know What You Did Last Week - But I'll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, Read More

802.11n Primer


The 802.11n standard promises to extend today’s most popular wireless local area network (WLAN) standard by increasing reach, reliability, and throughput. The final standard, predicted to be ratified later this year, is expected to trigger broad-scale deployment of bigger and faster networks. Find out about the essential new technologies used by 802.11n, and their impact on network planning, installation, and operation.

local advertising  today’s most popular wireless local area network (WLAN) standard by increasing reach, reliability, and throughput. The final standard, predicted to be ratified later this year, is expected to trigger broad-scale deployment of bigger and faster networks. Find out about the essential new technologies used by 802.11n, and their impact on network planning, installation, and operation. Read More

From Local to Hosted: The Story of One Company’s Migration to On-demand ERP


Here’s the inside story on how an international manufacturer using a traditional, local enterprise resource planning (ERP) solution shifted gears to end up with an on-demand, remotely hosted ERP system. It wasn’t the change the company originally intended, but the benefits proved too overwhelming to resist.

local advertising  Local to Hosted: The Story of One Company’s Migration to On-demand ERP Welcome to TEC radio. I’m your host, Wayne Thompson Here’s a story to get you thinking if your organization has a traditional, local, ERP [ enterprise resource planning ] system running the business. It tells why Asahi Kasei Spandex America , a subsidiary of Asahi Kasei Group of Japan, made the transition from a locally hosted ERP solution to a remotely hosted, on-demand ERP system. The company was searching for a solution tha Read More

Adonix Expands X3 And Its "French Connection" Part 2: The Future


Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements in the distribution area.

local advertising  and understanding of the local requirements in the distribution area. Like enterprises in France or Southern Europe (especially Spain and Portugal) should short-list X3. However, customers outside Adonix' successful geographies may want to do their due diligence and check Adonix' regional support before moving forward. We generally recommend including Adonix in the long list of vendors considered for an enterprise application selection by the lower-end of mid-market companies. These companies generally Read More

Digital Signatures: Best Practices for State and Local Government


Although governmental bodies generate masses of documents that require signatures, most of the paperwork is still being printed and routed manually for signature approval. Automating these processes enables them to replace their cumbersome and expensive paper-based approval processes with fast, low-cost, and fully digital ones. This white paper will help you better evaluate your options when it comes to selecting a digital signature solution for your government organization, and offers best practice guidelines for deploying it.

local advertising  Practices for State and Local Government Although governmental bodies generate masses of documents that require signatures, most of the paperwork is still being printed and routed manually for signature approval. Automating these processes enables them to replace their cumbersome and expensive paper-based approval processes with fast, low-cost, and fully digital ones. This white paper will help you better evaluate your options when it comes to selecting a digital signature solution for your government Read More

TEC Brings Enterprise Software Selection Services to Singapore with Local Partner Fusion Consulting Services (FCS)


To expand its presence and enhance client experiences in Singapore, TEC has joined forces with Fusion Consulting Services in a consulting partnership. TEC’s expertise, state-of-the-art technology, and proven methodology in software evaluation and selection combined with Fusion’s client-focused strategy and approach will extend quality software selection and advisory services to businesses in the Singapore market.

local advertising  Services to Singapore with Local Partner Fusion Consulting Services (FCS) TEC partners with FCS to deliver tailored software selection services in Singapore Montreal, Canada (July 9, 2014) — To expand its presence and enhance client experiences in Singapore, TEC has joined forces with Fusion Consulting Services in a consulting partnership. TEC’s expertise, state-of-the-art technology ( TEC Advisor ™), and proven methodology in software evaluation and selection combined with Fusion’s Read More

Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies


Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

local advertising  Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies The Strategy Search CPC Model Keyword Advertising Most search engines use the CPC model, and price keywords based on their market value. Currently, the market is stating that generic keywords such as investment and insurance are highly valued and consequently more obscure, but targeted keywords are valued much lower. Another, more efficient system is categorizing the website and determining the market value of t Read More

"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

local advertising  Ads are us , boasts CMGI Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI's purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI's majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 million for I/PRO in April and $35 million for Accipiter in March of 1998. Read More