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Abstract:
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle
to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations
are now using a tool called “customer lifetime valu (...)
Excerpt related to
lifetime value of a customer:
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment
(ROMI). Source: Customer Chemistry. Document Type: White ...
Published:
2010-03-11
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Abstract:
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship.
Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term
sales. Find out how to calculate CLV and why (...)
Excerpt related to
lifetime value of a customer:
In marketing, customer lifetime value (CLV) is the present value
of the future cash flows attributed to a customer relationship. Using CLV as a me... ...
Published:
2010-03-11
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Abstract:
Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer
profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while
other metrics aid in decision-making. (...)
Excerpt related to
lifetime value of a customer:
Growing customer sophistication and lifetime value means managing customer
behavior is key to long-term profitability. Customer profitability and ...
Published:
2006-03-21
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Abstract:
Front-to-Back-Office Integration : Improving Your Customer Life Cycle Management. Find Out IT Solutions and Other Information
Associated with Customer Life Cycle Management. Research shows that back-office connectivity is not addressed by many customer
relationship management (CRM) solutions—meaning (...)
Excerpt related to
lifetime value of a customer:
Front-to-Back-Office Integration : Improving Your Customer Life Cycle Management. Find Out IT Solutions and Other Information
Associated with Custo...
Published:
2010-03-11
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
lifetime value of a customer:
The new metrics of customer profitability, lifetime value, and wallet share
are needed to supplement the traditional metrics of market share and p...
Published:
2005-08-16
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Abstract:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the
form of graphs and practical reports. (...)
Excerpt related to
lifetime value of a customer:
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information
stored in these Am...
Published:
2005-08-05
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Abstract:
For some reason, once a product moves into the retail channel, most manufacturers lose control. The retailer abdicates responsibility.
When faced with a problem, the consumer is alone! What happened to the lifetime value of the customer? This article examines
the lapses and promises in providing service (...)
Excerpt related to
lifetime value of a customer:
For some reason, once a product moves into the retail channel, most manufacturers lose control. The retailer abdicates responsibility.
When faced ...
Published:
2004-11-02
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Abstract:
What are predictive analytics, and how are they used within business intelligence applications and for business performance
management? (...)
Excerpt related to
lifetime value of a customer:
... Instead of just identifying a potential credit risk, an organization can identify the lifetime
value of a customer by developing predictive decision models and ...
Published:
2009-09-11
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Abstract:
Six Key Elements to Delivering a Consistent Outstanding Customer Experience in the Contact Centre and Beyond. Read Online
White Paper about Six Key Elements to Delivering a Consistent Outstanding Customer Experience. Customers are the lifeblood
of any business, and receiving quality customer service is a (...)
Excerpt related to
lifetime value of a customer:
Six Key Elements to Delivering a Consistent Outstanding Customer Experience in the Contact Centre and Beyond. Read Online
White Paper about Six Key...
Published:
2010-03-11
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Abstract:
Customer Success. Download IT Research White Papers Linked To the Customer Success. For years, Sage MAS 90 ERP served Metrolina
Greenhouses well as its accounting and distribution solution. But continued growth and expansion led it to seek a comprehensive
warehouse management solution (WMS), to incorporat (...)
Excerpt related to
lifetime value of a customer:
Customer Success. Download IT Research White Papers Linked To the Customer Success. For years, Sage MAS 90 ERP served Metrolina
Greenhouses well as...
Published:
2010-03-11
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Abstract:
The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge,
forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle
role in branding, corporate image, and customer lif (...)
Excerpt related to
lifetime value of a customer:
... A crucial department in the company is thus the customer contact center, as it plays
a pinnacle role in branding, corporate image, and customer lifetime value.
...
Published:
2010-03-11
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Abstract:
Customer Focused Self-service: Building the Balanced Business Case.Solutions and Other Documents to Characterize Your Purchase,
In Relation To Customer Focused Self-service. Countless customers are engaging in self-service, in the process helping companies
save millions by deflecting service interactions (...)
Excerpt related to
lifetime value of a customer:
Customer Focused Self-service: Building the Balanced Business Case.Solutions and Other Documents to Characterize Your Purchase,
In Relation To Cust...
Published:
2010-03-11
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Abstract:
Embedded knowledge exists in the supply chain to understand and unlock customer value. Integrating the chain is crucial to
aligning the goals of customers and provider. (...)
Excerpt related to
lifetime value of a customer:
Embedded knowledge exists in the supply chain to understand and unlock customer value. Integrating the chain is crucial to
aligning the goals of c...
Published:
2004-11-02
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Excerpt related to
lifetime value of a customer:
... could create a process linking e-commerce with CRM systems so that when a product shipment is delayed,
the system checks the customer lifetime value (LTV) and ...
Published:
2010-02-10
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Abstract:
Consult five ways to positively impact your customer retention and your business operations. Find the software information
you're looking for. Maintaining strong business performance and retaining loyal customers requires continual vigilance and
assessment. Establishing metrics that focus on value-added a (...)
Excerpt related to
lifetime value of a customer:
Consult five ways to positively impact your customer retention and your business operations. Find the software information
you're looking for. Main...
Published:
2010-03-11
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
lifetime value of a customer:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation. (...)
Excerpt related to
lifetime value of a customer:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analys...
Published:
2004-07-23
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Abstract:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces the
amount of data that needs to be moved, and thereby reduces both the initial cost and ongoing maintenance cost of application
integration. (...)
Excerpt related to
lifetime value of a customer:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces
the amount of data that ne...
Published:
2003-05-30
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
lifetime value of a customer:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
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Excerpt related to
lifetime value of a customer:
... Taken to another level, organizations might leverage leading indicators such as customer
lifetime value (CLV) to predict future profitability and use that ...
Published:
2010-02-04