Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align their services and solutions with their customers' specific needs. Microsoft has to be in the small business market, which is a springboard or a feeding ground for more scalable products as these businesses grow over time.
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partner organizations make the leap to a formalized sales and marketing strategy focused on new customer acquisition, Fast Track 100 offers sales and consulting training, lead generation support, partner benchmarking, mentoring relationships, and support for developing a custom sales and marketing plan. Business partners thereby receive $8,000 (USD) value in direct training and service benefits for the $5,000 program investment. In addition, business partners can fully recoup their $5,000 (USD)