Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). This process, of course, is called "discovery."
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make them inevitable—differences in job descriptions, business knowledge, experience, incentive plans, geographic locations, schedules, personalities, outside commitments, and communications style, to name but a few. The most common conflict is perhaps between those who sell and those who have to implement. I''ve seen this happen again and again. Sales complains that service managers are stalling, refusing to sign off on a deal that would put them over quota. Managers responsible for implementing the