Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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projects will be completed. It only attempts to minimize the differences among projects. Sales Effectiveness Professional services firms are increasingly looking to professional sales personnel to drive revenues. These sales personnel often do not have the service delivery experience to truly understand the nature of the service they are selling. This gap in understanding can result in customer satisfaction issues, unprofitable client engagements, and poor sales performance. Productization of services