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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

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Addressing Channels and the Low-End Market
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR

it tops demand generation  wide range of what it calls turnkey Sage Channel Marketing Programs that business partners can use to deliver professional marketing, and the company has added several new components including turnkey web site creation, e-marketing services, and even a business benchmarking service so that partners can get a clear picture of how effective their business runs in comparison to industry averages. The company established a marketing alliance program whose members get the assistance of a marketing advisor Read More
Getting an Update from BigMachines at Dreamforce 2010
Many recent TEC articles have talked about quote-to-order (Q2O) or configure, price, quote (CPQ) solutions that facilitate business-to-consumer (B2C) and

it tops demand generation  of its competitors combined. It has consistently been named the “Best Quoting App” on the AppExchange for the past three years based on customer reviews. At Dreamforce 2010, Symantec , the largest producer of Internet security software, had a breakout session that talked about implementation successes for its 5,000 salesforce.com  customer relationship management (CRM)  and BigMachines CPQ users. Reportedly, the SymantecSolution Engine has been delivered to 4, 000 users (direct sales force) on-time Read More
Demand at the Fount of Open Source Part Two: A Primer Based in Demand Trends
Organizations globally, are contributing to increased demand for Free and open source software but vendors may not yet be meeting this demand. This article

it tops demand generation  in the software industry. It is a misconception that Free and open source software is available at no cost. This is not necessarily the case, both can be sold. FOSS licenses typically stipulate that the source code of the software (not the software itself) must be made available at no additional cost beyond what is required for its distribution to customers. The fact that one is free to modify the source code and redistribute it, forms the basis for the notion of liberty in software. Not long ago, The Read More
Demand Management Demand Solutions for Supply Chain Management Certification Report
The Demand Management product Demand Solutions is now TEC Certified for online evaluation of demand management solutions in the Supply Chain Management (SCM

it tops demand generation  organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More
It Isn''t the Fall, It''s the Sudden Stop
Skillful management of transitions is essential for IT professionals. It is not simple and it not recognized when it is done right, but when done wrong, the

it tops demand generation  It''s the Sudden Stop It Isn''t the Fall, It''s the Sudden Stop James F. Dowling - January 10, 2002 Introduction A multinational manufacturing company spent more than a year identifying a strategic acquisition of four divisions from a competitor. They performed a detailed examination of finances, products, customers and core design and manufacturing resources. After an additional three months of work obtaining clearance from shareholders and the Italian, German, French and United States governments, the Read More
Computer, IT, and Software
The computer, IT, and software industry represents permanent innovation and change: new technologies, new business models, and the constant search for best

it tops demand generation  IT, and Software The computer, IT, and software industry represents permanent innovation and change: new technologies, new business models, and the constant search for best business and technology practices. In a market that changes every day, high financial risks must be addressed accordingly. Computer, IT, and software companies must take action to maintain profitability and stay competitive. Leading companies in this industry that adopt technologies to help meet their business, operational, Read More
Customer Relationship Management and the Next Generation Network
Next generation networks may eventually allow us to interact with the world in a way compatible with how we live. This would have the greatest impact on our

it tops demand generation  the service. But wouldn''t it be great if we could have that same push to talk functionality work from cell phones to office phones in order to reach a customer? Another capability that would make communication more amenable to the way we work and live would be the ability to transfer a call initiated on the office phone to a mobile device, without disruption, in order to be able to head to the airport to catch a flight. Still another enhancement would be to have both the cell phone and office phone Read More
Predictive Demand Supply
If you''re in the supply chain business, right up there with Newton''s law of gravity stands Murphy''s other law stipulating that demand and supply, if left to

it tops demand generation  learned to predict what it personally means to us (jump out of a tree and down you go!), and so we readily know how to avoid its negative effects (don''t jump!). With demand and supply (D/S) imbalances, while we all recognize the symptoms (backorders, extended lead times, irate customers, etc.), Murphy, unlike Newton, never seems to give us advance warning or enlighten us on how to avoid falling into their trap. Further adding to the D/S fulfillment dilemma, sales and operations do not inherently share a Read More
E-discovery Compliance and The New Requirements of IT: The IT Manager’s Guide to 100% Compliance
Considering that e-mail and other electronically stored information (ESI) create the electronic equivalent of DNA evidence, there is no doubt that their

it tops demand generation  Requirements of IT: The IT Manager’s Guide to 100% Compliance Considering that e-mail and other electronically stored information (ESI) create the electronic equivalent of DNA evidence, there is no doubt that their evidentiary role will continue to expand. Learn how implementing a strategic e-discovery compliance program can help US and Canadian employers preserve, protect, and produce legally compliant e-mail and other ESI when compelled to do so by a court or regulatory body. Read More
On-demand Product Life Cycle Management: Not Just for Small to Medium Businesses Anymore
Product lifecycle management (PLM) is set to transition to an on-demand model. On-demand models are quicker and cheaper to deploy, but software providers must

it tops demand generation  an on-demand CRM service. It is easy to speculate that if SAP is successful with this venture, PLM will be a prime candidate for its next SaaS venture. SAP''s announcement comes on the heels of Oracle''s acquisition of Seibel Systems and its attractive on-demand CRM offerings. Additionally, Microsoft ''s recent release of Dynamics CRM 3.0 appears to be off to a solid period of financial performance. With the CRM market blazing a trail for successful on-demand software, can PLM be the next application Read More
Best Practices and Processes for Improving the Business Value of IT
Understanding, measuring, and managing against return on investment of a company’s IT investment (ROIT) enables IT leaders to quantitatively frame their

it tops demand generation  the Business Value of IT Understanding, measuring, and managing against return on investment of a company’s IT investment (ROIT) enables IT leaders to quantitatively frame their contribution to the business and justify initiatives they seek to undertake. Read about concrete practices, processes, and recommendations to drive ROIT investment via key areas for improvement, the value of improvement, and guidelines for evaluating potential projects. Read More
The Next Generation of Business Intelligence
Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable

it tops demand generation  data warehousing and other activities. Read More
Innovative IT Consulting
Innovative IT Consulting, LLC is a different kind of IT Professional Services firm. Passionate, caring and hands-on - we help our clients plan and execute ERP

it tops demand generation  IT Consulting Innovative IT Consulting, LLC is a different kind of IT Professional Services firm. Passionate, caring and hands-on - we help our clients plan and execute ERP projects that are crititcal to their success and in many cases transform their businesses to take advantage of new business models, processes and plans. We are 100% dedicated to the success of our clients, who are typically mid-sized firms and ''small enterprises'' looking to compete, grow and differentiate themselves in Read More
What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…
A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is

it tops demand generation  Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad… A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is short —white papers are sometimes as concise as newspaper editorials, or run as long as the latest “… For Dummies” book; examples of this will be provided in upcoming posts). A white paper’s purpose is to educate the reader, who is the potential Read More

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