To achieve sustainable success in selling a product or service, you only need to present the right offer to the right customer via the right channel—at the right time. Of course, it’s not really that simple. But service firms are finding it’s possible to make the right offers, through customer-selected channels, in real time. Find out how you can leverage your customer data to create opportunities for revenue generation.
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attention they seek. Moreover, it can transform service centers to profit centers contributing to the bottom line. Of course, it’s not really that simple. But service-intensive firms – telecommunications companies, utilities, banks, insurance companies, and retailers, for instance – are finding that they can increasingly make the right offers, through customer-selected channels, in real time. Thereby, they can heighten their customers’ inclination to purchase their goods and services. These firms