SAP purports that SAP MDM also lays the foundation for efficient and accurate exchange of cross-business information. Consumer products companies, for instance, can exchange timely product information with retail distributors, avoid costly inaccuracies, enhance merchandizing, and improve supply chain operations.
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mid-July, SAP announced that it has acquired substantially all of A2i , Inc a Los Angeles, California (US)-based an d privately held software company, which, since 1993 develops and markets xCat , the platform for enterprise-wide product content management (PCM) and cross-media catalog publishing, but with the touted simplicity and accessibility of desktop applications. Therefore, SAP and A2i tout the following potent capabilities of xCat: Powerful product content aggregation and cleansing , management