To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications focused on structured data offer only a part of the total solution. In other words, businesses also need content management for the unstructured data and content, which can contain a majority of business information, given that many decisions makers collaborate via e-mail or voicemail, which are examples of vast unstructured info that currently resides outside of business processes and of the reach of ERP and BI systems.
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about finished products, and it is a further evolutionary step of catalog content management backed up with a workflow management. This is however different from ECM, which focuses more on document management and unstructured editorial and web content, whereas PCM is more granular around individual data elements and focuses on highly structured product content. ECM encompasses many of the above-cited technologies used to capture, manage, store, preserve, and deliver content and documents related to