For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.
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ever-evolving business issues and IT infrastructure landscapes. Finally, SAP also contributes to the development and definition of industry standards as a member of industry associations, standards committees, and various user groups worldwide. The best examples include RosettaNet for the high tech and electronics industry, Chemical Industry Data Exchange ( CIDX ) for the chemical industry, Petroleum Industry Data Exchange ( PIDX ) for oil and gas, and Automotive Industry Action Group ( AIAG )/ Standards