With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market.
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competitive market; we call it the Quocirca Mobile Assessment (Q-Mass) . The criteria, listed below, are designed to assess the application beyond its raw technical merit and towards appeal, adoption and traction: Usable - is the application simple to use? Does it fit established application norms; style, layout of options, and the use of device specific interfaces (such as touch screens or scroll wheels)? Does it recognise the limits of the device and the constraints of the environment the user may be