To conduct collaborative processes, businesses need embedded intelligence, and business intelligence (BI) or analytics applications focused on structured data offer only a part of the total solution. In other words, businesses also need content management for the unstructured data and content, which can contain a majority of business information, given that many decisions makers collaborate via e-mail or voicemail, which are examples of vast unstructured info that currently resides outside of business processes and of the reach of ERP and BI systems.
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is unstructured information, given it would have to cover a wide variety of information formats and types, whereby the information has to be granular and systematically ascribed to serve various audiences and integrate or synchronize with other systems. Further, not only does the classification differ in vertical industries, so do the taxonomy and protocol standards that allow companies to do business with others. For that reason, most pure-play PCM vendors have been very industry-specific, managing to