For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
it generation marketing
While technology is making it easier to perfect the targeting of your marketing message, it’s also revolutionizing the management of your entire marketing campaign. In the past – and, according to 2005 Vtrenz market research, in nearly two-thirds of companies today – marketers have used disparate software tools to manage their marketing campaigns. These tools – often called “point solutions” – may include an email marketing solution, a survey-building tool, a custom-built landing page and