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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 it generation marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » it generation marketing

IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

it generation marketing  Searches related to IT Sales Lead Generation Cleaning sales data | IT Infrastructure projects | Managing Sales Leads | Marketing Automation | Optimizing Lead Management | Outsourcing leads | Sales Process Operations | Win / Loss Analysis | advertising lead generation | advertising leads | apply Prospecting process | apply sale management process | applying sales process | b2b | b2b company | b2b integration | b2b strategy | business insurance leads | business lead generation | business leads | Read More

The Benefits of Next-generation ERP


Rapid changes in the market and in customer needs mean small to medium businesses (SMBs) must work harder to stay competitive. Setting and achieving goals in this economic environment is increasingly difficult. Upgrading to a next-generation enterprise resource planning (ERP) can be a way to manage change—and even benefit from it. Learn more about how to customize an on-demand ERP solution that’s right for you.

it generation marketing  Generation Identification UOD | IT Next Generation | IT Next Generation Business | IT Next Generation Computer | IT Next Generation Consulting | IT Next Generation Data | IT Next Generation Desktop | IT Next Generation Learning | IT Next Generation Manufacturing | IT Next Generation Marketing | IT Next Generation Model | IT Next Generation Product | IT Next Generation Productions | IT Next Generation Project | IT Next Generation Servers | IT Next Generation Services | IT Next Generation Software | IT Read More

Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

it generation marketing  encourage them to do it more often. By engaging prospects and making them come to your Web site or join your online communities, you are more likely to turn them into loyal customers. As for existing customers, the mistake many companies make is to take them for granted and stop engaging them, as they are already buying their products or services. In essence, they only want to focus on turning prospects into customers. But by using gamification, you can continue engaging existing customers and renewing Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

it generation marketing  a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Coremetrics , and Tealeaf , creating its enterprise marketing management (EMM) division. Teradata acquired Aprimo , while CallidusCloud acquired LeadFormix . Are these vendors’ splurges and arms race justified, and will companies’ chief marketing officers (CMOs) spend more on technology than chief information Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

it generation marketing  While technology is making it easier to perfect the targeting of your marketing message, it’s also revolutionizing the management of your entire marketing campaign. In the past – and, according to 2005 Vtrenz market research, in nearly two-thirds of companies today – marketers have used disparate software tools to manage their marketing campaigns. These tools – often called “point solutions” – may include an email marketing solution, a survey-building tool, a custom-built landing page and Read More

It Isn't the Fall, It's the Sudden Stop


Skillful management of transitions is essential for IT professionals. It is not simple and it not recognized when it is done right, but when done wrong, the noise of the sudden stop rings in everyone's ears for a long time.

it generation marketing  It''s the Sudden Stop It Isn''t the Fall, It''s the Sudden Stop James F. Dowling - January 10, 2002 Introduction A multinational manufacturing company spent more than a year identifying a strategic acquisition of four divisions from a competitor. They performed a detailed examination of finances, products, customers and core design and manufacturing resources. After an additional three months of work obtaining clearance from shareholders and the Italian, German, French and United States governments, the Read More

Blue Tent Marketing


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it generation marketing   Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

it generation marketing  lowering costs, and making it convenient for potential customers to use your marketing collateral. Also considered are the various forms of marketing, such as hard copy, electronic, and e-mail. Finally, we consider the cost of changing marketing collateral and its reproduction. However, before we start confessing our sins, we need to state the obvious. Marketing collateral must be tailored to your marketplace and products. To sell a car, you probably would emphasize miles per gallon, passenger Read More

Supply Chain RFID: How It Works and Why It Pays




it generation marketing  Chain RFID: How It Works and Why It Pays Read More

Take It or Leave It: Moving Your Business VoIP System


Telephony is mission critical. Whether you view this as a necessary burden or an opportunity to adopt leading-edge technology, you need to look beyond the simple utility of your voice over IP (VoIP) system. This guide provides the perspective to ensure that your business gets full value from VoIP.

it generation marketing  It or Leave It: Moving Your Business VoIP System Telephony is mission critical. Whether you view this as a necessary burden or an opportunity to adopt leading-edge technology, you need to look beyond the simple utility of your voice over IP (VoIP) system. This guide provides the perspective to ensure that your business gets full value from VoIP. Read More

IT Management and Development


The IT management and development business area focuses on developing the tools and resources required to understand, use, and manage IT infrastructure in order to help companies enhance their operational, tactical, and strategic capabilities. Tools for IT management and development can help companies control and measure the quality and effectiveness of their IT infrastructures, and manage software and hardware development tasks.

Challenges related to IT management and development revolve around the need for continuous research to improve products and technologies; the need to improve business and service models to increase return on investment (ROI); and, if necessary, the need to outsource IT management and development to nearshore and offshore destinations.

it generation marketing  Management and Development The IT management and development business area focuses on developing the tools and resources required to understand, use, and manage IT infrastructure in order to help companies enhance their operational, tactical, and strategic capabilities. Tools for IT management and development can help companies control and measure the quality and effectiveness of their IT infrastructures, and manage software and hardware development tasks. Challenges related to IT management and Read More

Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

it generation marketing  most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further with the automation of the creation of personalized experiences based on real-time customer profiles that draw from permission-based data streams inside and outside the organization (such as social, Web, e-mail, and mobile activity). The solution creates and automatically maintains a single identity for each customer including Universal Behaviors across platforms and devices.   Universal Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

it generation marketing  in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

it generation marketing  this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you''ll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing (Wikipedia) Design Can Be Your Next Asset to Manage: E-mail Marketing Email Marketing is also known as : E Marketing , Email Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

it generation marketing  privacy contract and claims it will enforce those contracts by spot checks. For the Jumpstart product, to make privacy simpler for customers and users, there is an additional restriction: A name gets on a company''s e-mail list only if the surfer opts in from a web page and then responds to a verification e-mail. As Atri Chatterjee, Vice President for Product Marketing, points out, Our whole business depends on us not being identified as spammers. So we have to enforce permission marketing on all of our Read More