Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been well analyzed or used. What’s needed is a new generation of business intelligence (BI) tools that can integrate cross- and inter-enterprise processes and data. Learn how BI can help you make better decisions, change business processes, and drive overall performance.
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the importance of linking it to business processes. The manner in which data is collected, processed and stored has an immense impact on the quality and value of business intelligence tools, (i.e., garbage in, garbage out ). For this reason , master data management (MDM) , which defines how data is managed from its initial collection to final use, is a critical underpinning of successful BI implementations. This is especially true for the consumer goods industry, where the quantity of data and the