Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.
it erp life cycle
scenario for all involved, it is not without its challenges. Undertaking front-to-back-office, retrospective integration can be a costly, complex, and risky proposition for SMB organizations, and even when a company manages to achieve its short-term integration objectives, there is no guarantee that future CRM or ERP upgrades will not render the integration inoperable. The availability of CRM solutions that offer out-of-the-box, easy-to-deploy integrations with market- leading ERP solutions, therefore,