Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been well analyzed or used. What’s needed is a new generation of business intelligence (BI) tools that can integrate cross- and inter-enterprise processes and data. Learn how BI can help you make better decisions, change business processes, and drive overall performance.
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the sheer volume of it makes taking action difficult. This plethora of data is derived from various sources and presented in many different forms. Data from initial research (panels, focus groups, consumer groups, etc.), internal transactions (manufacturing, shipments, costs, etc.) and/or feedback from the channel (sales, promotions, etc.) all answer different questions and must be reconciled. Still, the key to gaining insight and competitive advantage is not the quantity of data, it''s the relevance of