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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

it demand generation vendors  Demand Generation SFA | IT Demand Generation | IT Lead Generation | IT Sales Lead Generation | IT Generation Marketing | IT Demand Generation Systems | IT Demand Generation Software | IT New Demand Generation | IT Demand Generation Vendors | IT Easy Demand Generation | IT Demand Generation Power | IT Technology Demand Generation | IT Demand Generation Budget | IT Demand Generation Capabilities | IT Demand Generation Programs | IT Demand Generation Revolution | IT Demand Generation Platform | IT Demand Read More
Mega-vendors Warming Up to the Cloud - Part 1
At the time when my recent “SaaSy Discussions” series was already being published, I had an update briefing and great discussion with Colleen Niven Smith, vice

it demand generation vendors  ), who increasingly deliver IT infrastructure services and ecosystems. Collaboration SIPs and mobility solutions will accent the strong user demand for services in support of internal and inter-enterprise collaboration. In this ubiquitous adoption wave, SaaS solutions will be increasingly linked to on-premise data, applications, and processes through Web services -based integration APIs and  enterprise service buses (ESB ), then orchestrated through workflow engines  and business process management Read More
Next-generation EDI: Time to Upgrade from Outdated Technology?
As a mid-market company, you’ve been using electronic data interchange (EDI) for a number of years. It saves time and money—and most importantly, your trading

it demand generation vendors  a number of years. It saves you time and money, and most importantly, your trading partners need you to. But now it''s 2006 and time to take a fresh look at your EDI solution. New technologies offer a streamlined and cost-efficient approach to EDI. These capabilities, combined with the changes occurring in the enterprise software industry, mean you need not settle for workarounds, good enough, or my vendor has left me no choice. Ask yourself some important questions: How difficult is it to add a new Read More
What''s Wrong With Enterprise Applications, And What Are Vendors Doing About It? Part Two: A New Framework Strategy
Building replacement products on a new framework is a higher risk strategy. The product functionality still quite matters and, while it is important for

it demand generation vendors  take to e-commerce. Nevertheless, IT managers are finding an increasing set of options for not only extending these systems to support the Web and e-commerce but for other key activities, such as decision support. Underlying the new options are ongoing initiatives to break ERP systems into separate components (componentization), open up the core databases and proprietary application interfaces, and provide tools for customization. Leading enterprise applications vendors have been trying to oblige users'' Read More
War Looms in the On-demand CRM Market (and Beyond)-But Will You Profit from It?
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it may be the architect of its own

it demand generation vendors  competitive weapon, in that it allows the vendor to focus on success of the customer rather than on the release of a product. Where Salesforce.com might indeed start feeling the pinch—even in the shorter term—would be in terms of price pressures, given that customers will increasingly begin to ask the vendor to justify its sometimes exorbitant subscription prices. To put this in perspective, a more advanced Salesforce CRM service typically starts at $69.00 per user per month, which, with a number of Read More
Aftereffects of Recession on IT Investment: Building a Robust IT Investment Model
The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a

it demand generation vendors  of Recession on IT Investment: Building a Robust IT Investment Model The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a few projects with regulatory impact and immovable deadlines, proceeding against very lean budgets. Recently, key economies such as the US and China have started to show signs of recovery. Learn more about how the recession has had an impact on IT investment. Read More
How Some ERP Vendors Demonstrated - Warts and All Part 1
Contrary to what vendors may contend, not all of them are able to provide an effective out-of-the-box solution that satisfies the critical requirements of an

it demand generation vendors  functionality and commented that it would likely not be needed in their day-to-day operations ( Too much of a good thing ). The team expressed some high-level concerns with regards to R/3 intricacy and the need for a sophisticated end-user, which was also bolstered by a large number of SAP''s presenters, each focusing on a relatively narrow area. The general feeling was that R/3 is a more rigid system than other products, which would demand a radical change of the client''s current processes and people''s Read More
Case Study: Seventh Generation
Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more

it demand generation vendors  (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how. Read More
What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…
A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is

it demand generation vendors  Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad… A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is short —white papers are sometimes as concise as newspaper editorials, or run as long as the latest “… For Dummies” book; examples of this will be provided in upcoming posts). A white paper’s purpose is to educate the reader, who is the potential Read More
Two Stalwart Vendors Discuss Platform Approaches (Wars)
Infor and IFS, two upper mid-market, stalwart vendors, were the first to respond to our questions-and-answers series directed at software application vendors

it demand generation vendors  customers. While do it yourself (DIY) may be the marketing mantra of some software companies, this is not in the best interest of the customer. Instead, companies want software solutions with built-in functional capabilities that meet their specific business needs. They want to engage in DIY projects only when their needs cannot be met by standard software or when the initiative will improve their differentiation in the marketplace. Infor addresses our customer needs with business-specific solutions, Read More
Billing Foundations for Successful Next-generation Service Strategies
Dramatic progress in communication and media industries are pushing service providers to seek new differentiation strategies. Next-generation services can play

it demand generation vendors   Read More
The Reinvention of Software Vendors and End-User Value
Application vendors are focusing on their install base as their primary source of revenue while cutting costs to provide profitability.Most vendors will tell

it demand generation vendors  is a fundamental change; it is not changing the web site or printing new brochures. In this case, it is a flip in strategy from a new account culture to a customer culture, and culture is always very hard to change. The most important asset of any application software company is people. In a new account culture, sales, marketing, support and implementation teams are oriented towards selling and installing new accounts. In a customer culture, the same departments are required but the skill sets and Read More
Microsoft Dynamics NAV with Drink-IT from NORRIQ Forms the IT Basis for Carlsberg’s Asian Expansion


it demand generation vendors  from NORRIQ Forms the IT Basis for Carlsberg’s Asian Expansion Read More
Nine Questions to Ask 360-system Vendors
Many organizations are searching for automated solutions to support their 360 initiatives. Fortunately, selecting vendors is a lot like making a new hire. You

it demand generation vendors  decide if they make it to your short list. 1. Can your system quickly integrate with our existing HRIS? Any new 360 system must be able to leverage your existing systems to access the personnel data you''ve already collected. And it must link up in just a few days, without taxing your IT resources with a drawn-out integration project. With your 360 system deeply integrated, you won''t need to continually ask low-level, repetitive questions such as name, title, or department. Many HR professionals find that Read More

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