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 it demand generation tactics

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » it demand generation tactics

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Software as a Service beyond Customer Relationship Management and Sales


Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

it demand generation tactics  by Web services), and it lets customers augment the base Salesforce.com functionality for more complex configurable product sales processes. Earlier in 2005, Webcom also joined the Siebel Alliance Program as a CRM On Demand Software Partner . The Apple of the SaaS Market? Another vendor has also caught our eye recently. MCA Solutions , the provider of the Service Planning and Optimization ( SPO ) suite of solutions, which helps companies in industries ranging from aerospace and defense (A&D) and Read More

These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

it demand generation tactics  before, in today’s economy it is imperative that organizations not only maximize the value of existing customers but also win new business in order to establish a foundation for sustainable growth. One of the most effective ways to maximize revenue opportunities is by optimizing the  marketing mix . But in order to optimize this mix,  marketing  departments need total visibility into marketing data through a unified CRM application. This visibility enables organizations to determine lead-to-revenue Read More

Service Supply Chain Strategies to Increase Corporate Profitability


This article describes the unique challenges of the service supply chain, provides a framework for understanding the service management decision hierarchy, and highlights the dramatic value proposition available to companies that deploy advanced service strategies and decision-support tools to address these challenges. Brief case studies from leading service organizations Cisco and KLA-Tencor show examples of successful deployments of service supply chain strategies.

it demand generation tactics  nature of service events, it is clear that demand uncertainty cannot be eliminated through forecasting, and hence, trade-offs must be evaluated on the basis of future risk assessments captured by estimates of the demand probability distribution relevant to specific customer products and locations at particular future points in time. The decisions made at all pre-event planning levels, (Budget, Strategy and Tactics), thus constitute an exercise in risk management. Event Management is the last mile of Read More

How to Embrace CRM and Make it Succeed in Your Organization


Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.

it demand generation tactics  anywhere in the system, it immediately updates the relevant files, including customer, vendor, inventory, order entry, accounts receivable and accounts payable files. A Typical Case Scenario A company is buckling from the strain of maintaining different databases. The Sales Department uses a separate contact management system, which also holds selected administration and customer service information. However, the Administration Department keeps accounting information in its own separate ERP system. Read More

Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now?


Enterprise Application Integration has changed massively in the past two years. Where is the market, and what vendors are left in the game?

it demand generation tactics  programmers have been doing it for over 20 years. This is a two-part note on EAI trends. Part One discussed the basic components to achieve EAI. This part covers the Market Impact of the recent changes and makes User Recommendations. Market Impact Data extraction tool and message-oriented middleware vendors are having to scramble to add additional functionality to their software. According to Richard Soley, chairman and CEO of the Object Management Group, The need for enterprise application integration Read More

Aftereffects of Recession on IT Investment: Building a Robust IT Investment Model


The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a few projects with regulatory impact and immovable deadlines, proceeding against very lean budgets. Recently, key economies such as the US and China have started to show signs of recovery. Learn more about how the recession has had an impact on IT investment.

it demand generation tactics  of Recession on IT Investment: Building a Robust IT Investment Model The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a few projects with regulatory impact and immovable deadlines, proceeding against very lean budgets. Recently, key economies such as the US and China have started to show signs of recovery. Learn more about how the recession has had an impact on IT investment. BEGINLYX� Read More

Best Practices and Processes for Improving the Business Value of IT


Understanding, measuring, and managing against return on investment of a company’s IT investment (ROIT) enables IT leaders to quantitatively frame their contribution to the business and justify initiatives they seek to undertake. Read about concrete practices, processes, and recommendations to drive ROIT investment via key areas for improvement, the value of improvement, and guidelines for evaluating potential projects.

it demand generation tactics  the Business Value of IT Understanding, measuring, and managing against return on investment of a company’s IT investment (ROIT) enables IT leaders to quantitatively frame their contribution to the business and justify initiatives they seek to undertake. Read about concrete practices, processes, and recommendations to drive ROIT investment via key areas for improvement, the value of improvement, and guidelines for evaluating potential projects. Read More

Computer, IT, and Software


The computer, IT, and software industry represents permanent innovation and change: new technologies, new business models, and the constant search for best business and technology practices. In a market that changes every day, high financial risks must be addressed accordingly. Computer, IT, and software companies must take action to maintain profitability and stay competitive. Leading companies in this industry that adopt technologies to help meet their business, operational, and manufacturing needs can set an example for other industries.

it demand generation tactics  IT, and Software The computer, IT, and software industry represents permanent innovation and change: new technologies, new business models, and the constant search for best business and technology practices. In a market that changes every day, high financial risks must be addressed accordingly. Computer, IT, and software companies must take action to maintain profitability and stay competitive. Leading companies in this industry that adopt technologies to help meet their business, operational, Read More

Compliance, Not Conflict: From IT Security vs. IT Operations,


It’s an inescapable, undisputable fact that most organizations have conflict between IT security and IT operations. Having been given two distinctive—yet potentially contradictory—goals, in a sense they were destined to be at odds with one another. What does it take to bridge the gap between these two teams to achieve compliance? Can standardized processes and software tools help (or hinder) this effort? Find out here.

it demand generation tactics  Not Conflict: From IT Security vs. IT Operations, It’s an inescapable, undisputable fact that most organizations have conflict between IT security and IT operations. Having been given two distinctive—yet potentially contradictory—goals, in a sense they were destined to be at odds with one another. What does it take to bridge the gap between these two teams to achieve compliance? Can standardized processes and software tools help (or hinder) this effort? Find out here. Read More

Case Study: Seventh Generation


Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

it demand generation tactics  (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how. Read More

Demand Planning: Optimizing Operations across the Supply Chain


Demand planning applications can help manufacturers establish baseline sales forecasts and perform analysis to improve resource usage. They can also help manufacturers optimize pricing capabilities and better understand their markets. Yet to get the most out of these tools, manufacturers must be willing to reorganize their planning processes—and to share the resulting insights with supply chain partners and customers.

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Managing On-demand Package Implementations


Why choose on-demand when there are so many integrated software solutions on the market? Because on-demand packages provide a number of benefits that can help IT focus on innovation and creating true business value, rather than dealing with network headaches. But along with the benefits there are a number of challenges. Read more about these challenges and how you can manage your on-demand implementation project.

it demand generation tactics  benefits that can help IT focus on innovation and creating true business value, rather than dealing with network headaches. But along with the benefits there are a number of challenges. Read more about these challenges and how you can manage your on-demand implementation project. Read More

Grupo Posadas S.A.B. de C.V. Implements Hosted IT Infrastructure and Saves 30% on IT Maintenance




it demand generation tactics  de C.V. Implements Hosted IT Infrastructure and Saves 30% on IT Maintenance Read More

Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

it demand generation tactics  branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More