X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 it demand generation tactics

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » it demand generation tactics

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

it demand generation tactics  Demand Generation SFA | IT Demand Generation | IT Lead Generation | IT Sales Lead Generation | IT Generation Marketing | IT Demand Generation Systems | IT Demand Generation Software | IT New Demand Generation | IT Demand Generation Vendors | IT Easy Demand Generation | IT Demand Generation Power | IT Technology Demand Generation | IT Demand Generation Budget | IT Demand Generation Capabilities | IT Demand Generation Programs | IT Demand Generation Revolution | IT Demand Generation Platform | IT Demand Read More

Software as a Service beyond Customer Relationship Management and Sales


Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom, MCA Solutions, and Ariba are delivering applications as SaaS.

it demand generation tactics  by Web services), and it lets customers augment the base Salesforce.com functionality for more complex configurable product sales processes. Earlier in 2005, Webcom also joined the Siebel Alliance Program as a CRM On Demand Software Partner . The Apple of the SaaS Market? Another vendor has also caught our eye recently. MCA Solutions , the provider of the Service Planning and Optimization ( SPO ) suite of solutions, which helps companies in industries ranging from aerospace and defense (A&D) and Read More

Web-enabled Sales Tactics


The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.

it demand generation tactics  of public web sites. It is also a very effective two-way communication medium which its most prevalent technology, e-mail, has proven. Part two of this series will provide a few tips on how to web enable the early stages of the sales process. Part Two of The Web-enabled Sales Process series . From Inquiry Qualification to Suspect Development Marketing''s demand generation strategies have been significantly realigned over the last few years to encourage the use of the Web for registration and fulfillment Read More

Driving Factors in The Enterprise Applications Market


The enterprise applications market is converging resulting with fewer providers; however, there are still the same number of competing systems. What are the factors that are driving the market and what are the emerging trends?

it demand generation tactics  number of competing systems. It appears that only vendors with commanding market shares will be able to commit to the massive investments required for next-generation systems and remain profitable (i.e., absorb the associated costs). Driving Factors A number of factors continue to drive the demand for enterprise applications, such as The ongoing demand for extended enterprise resource planning (ERP) functionality beyond the user enterprise''s four walls, and the ability to integrate business systems with Read More

How to Embrace CRM and Make it Succeed in Your Organization


Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.

it demand generation tactics  anywhere in the system, it immediately updates the relevant files, including customer, vendor, inventory, order entry, accounts receivable and accounts payable files. A Typical Case Scenario A company is buckling from the strain of maintaining different databases. The Sales Department uses a separate contact management system, which also holds selected administration and customer service information. However, the Administration Department keeps accounting information in its own separate ERP system. Read More

SMB Team On-Demand CRM Comparison Guide


This guide provides a feature list comparison of 12 on-demand CRM products for small to medium businesses.

it demand generation tactics  customer relationship management, CRM, CRM system, CRM system comparison, CRM system comparison guide, on-demand CRM system comparison, on-demand CRM system guide Read More

Enterprise On-Demand CRM Comparison Guide


This guide provides a feature list comparison of 12 on-demand CRM products for businesses.

it demand generation tactics  customer relationship management, CRM, CRM system, CRM system comparison, CRM system comparison guide, on-demand CRM system comparison, on-demand CRM system guide Read More

What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…


A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is short—white papers are sometimes as concise as newspaper editorials, or run as long as the latest “… For Dummies” book; examples of this will be provided in upcoming posts). A white paper’s purpose is to educate the reader, who is the potential

it demand generation tactics  Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad… A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is short —white papers are sometimes as concise as newspaper editorials, or run as long as the latest “… For Dummies” book; examples of this will be provided in upcoming posts). A white paper’s purpose is to educate the reader, who is the potential Read More

The Demand-Driven Supply Chain and Demantra


Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating significant cost savings and growth.

it demand generation tactics  and ever-changing customer preferences, it was extremely difficult for planners to make informed decisions. As a result, they ran the risk of accumulating the wrong inventory in some cases and stocking out in others. Richard Witt, Vice President of Supply Chain, Gulistan Carpet tells us, It was like trying to use a Ouija board to determine which styles to continue making, we clearly needed a better statistical model to help us drive our production. Gulistan''s goal was to reduce inventory while Read More

Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now?


Enterprise Application Integration has changed massively in the past two years. Where is the market, and what vendors are left in the game?

it demand generation tactics  programmers have been doing it for over 20 years. This is a two-part note on EAI trends. Part One discussed the basic components to achieve EAI. This part covers the Market Impact of the recent changes and makes User Recommendations. Market Impact Data extraction tool and message-oriented middleware vendors are having to scramble to add additional functionality to their software. According to Richard Soley, chairman and CEO of the Object Management Group, The need for enterprise application integration Read More

IT Management and Development


The IT management and development business area focuses on developing the tools and resources required to understand, use, and manage IT infrastructure in order to help companies enhance their operational, tactical, and strategic capabilities. Tools for IT management and development can help companies control and measure the quality and effectiveness of their IT infrastructures, and manage software and hardware development tasks.

Challenges related to IT management and development revolve around the need for continuous research to improve products and technologies; the need to improve business and service models to increase return on investment (ROI); and, if necessary, the need to outsource IT management and development to nearshore and offshore destinations.

it demand generation tactics  Management and Development The IT management and development business area focuses on developing the tools and resources required to understand, use, and manage IT infrastructure in order to help companies enhance their operational, tactical, and strategic capabilities. Tools for IT management and development can help companies control and measure the quality and effectiveness of their IT infrastructures, and manage software and hardware development tasks. Challenges related to IT management and Read More

Aftereffects of Recession on IT Investment: Building a Robust IT Investment Model


The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a few projects with regulatory impact and immovable deadlines, proceeding against very lean budgets. Recently, key economies such as the US and China have started to show signs of recovery. Learn more about how the recession has had an impact on IT investment.

it demand generation tactics  of Recession on IT Investment: Building a Robust IT Investment Model The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a few projects with regulatory impact and immovable deadlines, proceeding against very lean budgets. Recently, key economies such as the US and China have started to show signs of recovery. Learn more about how the recession has had an impact on IT investment. BEGINLYX Read More

N-Tier Demand Management


The classic bull-whip effect means that the further a supplier is removed from the end consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a few leading suppliers deep in the supply chain are have taken to successfully mitigate the bull-whip effect.

it demand generation tactics  channels (see figure 1). It is up to suppliers to aggregate expected demand for each major [] customer regardless of the channel that it flows through. This requires understanding the total market size, demand elasticity, and share for each customer (see section below Forecasting Your Customer''s Demand ). In addition, many suppliers fail to effectively aggregate demand by channel for each major customer, although it is critical to understanding overall demand. Effectively synthesizing demand across Read More

IFS Packages Analytics for Power Generation


IFS has launched plug-and-play version of a corporate performance management (CPM) solution for companies in the power generation industry. IFS CPM is an analytics platform that gives enterprises a visual, top-down perspective of processes and performance.

it demand generation tactics  processes and performance, aligned with a company’s business model and strategy.   The solution will plug and play as a complement to the IFS Applications enterprise resource planning (ERP) software suite. Preconfigured with business processes, cockpits, and key performance indicators (KPIs), the idea is to give managers real-time operational intelligence and actionable controls.   IFS launched the plug-and-play concept for the aerospace and defense (A&D) industry in 2013, and other industries, Read More

On Demand Delivery Compels a Compensation Management Vendor


The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based delivery model.

it demand generation tactics  the Challenges Ahead ). It is interesting to note that EIM and related compensation and performance management applications have not only been amenable to multi-tenanted and subscription-based, on demand deployment modes, but they also feature the on demand functionality that, at the very least, matches the capabilities of on-premise counterparts (see Software as a Service''s Functional Catch-up ). Such applications are arguably parts of the human capital management (HCM) category (see Thou Shalt Manage Read More