Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
it demand generation specialist
anywhere in the system, it immediately updates the relevant files, including customer, vendor, inventory, order entry, accounts receivable and accounts payable files. A Typical Case Scenario A company is buckling from the strain of maintaining different databases. The Sales Department uses a separate contact management system, which also holds selected administration and customer service information. However, the Administration Department keeps accounting information in its own separate ERP system.