Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer and centering on a customer's specific needs and satisfaction.
it data breach of customer information solution
and also recognizes that it cannot create a different environment for each individual customer. This means that it has to find a way to group similar customers together, and create solutions and environments for those groups. We call this customer segmentation. When we segment our customers, we identify clusters of customers that have similar needs, wants, demographics (age, sex, education, sport, and so on) and create environments, policies, services, and product groups especially for the customers in