Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been well analyzed or used. What’s needed is a new generation of business intelligence (BI) tools that can integrate cross- and inter-enterprise processes and data. Learn how BI can help you make better decisions, change business processes, and drive overall performance.
it brings business intelligence analysis
and to meticulously map it across all of the various business functions and roles. At Brown-Forman, this detailed process is paying huge dividends. To achieve our objectives, we are delivering BI on a roles basis, based on a hierarchy of business metrics, O''Toole explains. We looked at every role from the front-office (sales, marketing) to the back-office (finance, HR) and refined our business processes into 23 sub processes. Then we used the common ''RACI'' approach to establish who was ''responsible'', ''