Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions—meaning, customer data cannot be shared effectively and companies are prone to errors, delays, and needless paperwork. In the long run, this negatively impacts overall customer satisfaction in small to medium businesses (SMBS). Learn how front-to-back-office integration can help you address these issues.
it application life cycle management
If an issue exists, it is flagged with the customer immediately rather than at a later time when the order reaches credit control. Again, this helps to eliminate errors and process duplication downstream. Straight-Through Processing Straight-through processes enable users to initiate complex, multistage transactions, which, using workflow management and application integration, then automatically trigger the appropriate downstream business processes, and pass seamlessly from one application to the next