SMEs have recently begun to seek integration platforms that address the end-to-end business process management (BPM) rather than the traditional pesky point-to-point interconnectivity solutions. IBM's strategy of selling WebSphere Express through local VARs and of letting smaller enterprises deploy only what they need in an incremental fashion, should go a long way with the current buying patterns.
isvs ibm alphaworks
with dozens of applications ISVs, SAP , J.D. Edwards , Geac , SSA GT , QAD , MAPICS , Intentia , Adonix , PeopleSoft , to name only some, and many of which have traditionally been mid-market incumbents, IBM should feel entitled to this market. Also, owing to the once highly successful AS/400 hardware platform (now branded iSeries), IBM has quite a high brand awareness in certain sectors, and, more importantly, brand preference due to the platform's proverbial immaculate performance and reliability.