As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn, becoming more aware that they can switch to other providers. These companies need to find ways to effectively and consistently engage with customers to optimize the entire sales experience and capitalize on competing influences rather than losing out to them.
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capable of significant R&D investment to keep up with new technologies. Adopt an ''agile'' approach . Make the assumption that things will change more often than you expect. Even when the project appears huge, it can be split into manageable, achievable units that can be honed. Better to take an approach when small successes can be linked together, and failures discarded, rather than an all-or-nothing, all encompassing solution. This means getting the initial technical and business architecture right, and