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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 internet marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » internet marketing

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

internet marketing  Automation: Coming of Age Slowly Introduction The debate about the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

internet marketing  talented team of designers, Internet specialists, programmers, project managers and marketing strategists, Vtrenz helps clients develop and implement innovative marketing programs utilizing technology solutions. Our creativity and marketing knowledge, coupled with our technical expertise, allows us to provide leading-edge marketing solutions including websites, e-commerce, and marketing automation. Vtrenz is the developer of iMarketing Automation, an Enterprise Marketing Management solution that allows Read More

Turn the Internet into a Strategic Sales and Interaction Channel


With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you.

internet marketing  Corporate Internet Strategy , Internet Marketing Strategy , Internet Strategies Resource , Corporate Internet Marketing , Sales Channel Strategy , Web Strategy Consulting , Consulting Web Strategy , Web Projects and Strategy , World Wide Web Marketing , Effective Internet Strategy , Website Marketing Tips , Online Web Marketing , Internet Strategy Services , Internet Strategy Info , Proven Strategies Internet Marketing , Internet Business Strategy , Winning Internet Marketing Strategies , Sales Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

internet marketing  Business Email Marketing , Internet Marketing Email , Email Online Marketing , Web Email Marketing , Email Marketing Solution , Email Marketing Company , Promotional E-Mails , Email Marketing Tips , Email Blasting , Internet Ads , Email Newsletters , Email Marketing Tools , Email Marketing Best Practices . In an unpredictable economy, it is becoming increasingly necessary to refocus marketing efforts to be more cost-effective, while still achieving measurable results in even shorter time frames. With Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

internet marketing  Execution and Analysis The internet has provided consumers new levels of control at all stages of the purchase process, changing the role of sales representatives from facilitators of the sales cycle to supporters of the buying cycle. With this paradigm shift, marketing strategies have evolved from push strategies, where marketers send information based on project timelines, to pull strategies, where prospects and customers receive the information they want when they request it. Coupled with an Read More

Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

internet marketing  Marketing Success: Know Each Customer in Context Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

internet marketing  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

Acer to Jump on Internet Appliance Bandwagon


Computer maker Acer is planning to launch a line of Internet appliances at next month's Consumer Electronics Show, in Las Vegas, according to a company source.

internet marketing  to Jump on Internet Appliance Bandwagon Event Summary December 27, 1999 (ZDNet) - In the latest example of PC companies trying to cash in on the supposed post-PC era of Internet devices, computer maker Acer is planning to launch a line of Internet appliances at next month's Consumer Electronics Show, in Las Vegas, according to a company source. Acer's new products will include the I-Station, a simplified computer based on Microsoft's Web Companion software that connects to Microsoft's MSN service. Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

internet marketing  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More

Unwanted PopUp Ads: Intrusive Internet Advertisements


Unwanted pop-up ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of pop-up ads, losses they cause, how they work, and suggests key features that a good pop-up ad filter software should have.

internet marketing  PopUp Ads: Intrusive Internet Advertisements Unwanted PopUp Ads: Intrusive Internet Advertisements If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. MicroWorld Technologies is an advanced security solution provider specializing in AntiVirus, AntiSpam , Content Security and Network Intrusion Prevention solutions. Source : MicroWorld Resources Related to Unwanted PopUp Ads: Intrusive Internet Advertisements : Pop-up ad (Wikipedia) Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

internet marketing  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

internet marketing  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

Broadband: A Modern Means of Internet Access


Broadband Internet subscribers have a choice between DSL or cable systems. Providers of each system must meet the particular billing challenges raised when offering such services. Each system has areas of potential revenue loss, and billing system strategies must take these into account in order to reduce the risks.

internet marketing  A Modern Means of Internet Access Broadband Internet subscribers have a choice between DSL or cable systems. Providers of each system must meet the particular billing challenges raised when offering such services. Each system has areas of potential revenue loss, and billing system strategies must take these into account in order to reduce the risks. Read More