With identity theft and consumer fraud on the rise, and more frequent and sizable data breaches in the news, financial institutions need to be taking a multi-channel approach to fighting fraud, to both reduce fraud losses and maintain customer loyalty and satisfaction.
This approach should include proactive financial alerts, to quickly give customers the necessary information and the tools to help combat fraud. Mobile plays a critical role as it provides the ability to reach customers at any time and place via interactive voice response (IVR), or text (SMS) alerts.
Learn more about the importance of proactive fraud resolution in this white paper from Genesys, and gain insight into how a multi-channel appraoch to tackling fraud is the best way minimize fraud damages, allow fast interaction, and increase customer loyalty and experience.
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