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Abstract:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Excerpt related to
integrated marketing:
Brand Management: Leveraging the Power of Integrated Marketing. ... Download
<strong>Brand Management: Leveraging the Power of Integrated Marketing</strong>.
...
Published:
2010-03-11
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
integrated marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply
chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating
significant cost savings and growth. (...)
Excerpt related to
integrated marketing:
Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply
chains push products a...
Published:
2003-04-27
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
integrated marketing:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
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Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
integrated marketing:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08
-
Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
integrated marketing:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
-
Abstract:
Symix is regarded as the originator of the extended ERP concept (CSRP), which has proven to be so attractive to mid-market
enterprises that two other leading mid-market vendors entered into specific R&D and licensing agreements with Symix to gain
access to its SyteAPS. Despite a highly competitive enviro (...)
Excerpt related to
integrated marketing:
Symix is regarded as the originator of the extended ERP concept (CSRP), which has proven to be so attractive to mid-market
enterprises that two ot...
Published:
1999-09-01
-
Abstract:
By providing a single plug-and-play connection to multiple trading partners, CommerceHub strives to enable basically any
retailer to electronically integrate with its suppliers, regardless of the idiosyncratic systems and capabilities that might
exist among them. (...)
Excerpt related to
integrated marketing:
By providing a single plug-and-play connection to multiple trading partners, CommerceHub strives to enable basically any retailer
to electronicall...
Published:
2006-08-28
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
integrated marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
By providing a single plug-and-play connection to multiple trading partners, CommerceHub strives to enable basically any
retailer to electronically integrate with its suppliers, regardless of the idiosyncratic systems and capabilities that might
exist among them. (...)
Excerpt related to
integrated marketing:
By providing a single plug-and-play connection to multiple trading partners, CommerceHub strives to enable basically any retailer
to electronicall...
Published:
2006-08-28
-
Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
integrated marketing:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
-
Abstract:
While smaller businesses must be attuned to what their larger customers and trading partners require, and thus consider the
Microsoft Business Network (MBN) as a relatively simple and inexpensive way to support those customers' demands, MBN is only
a small part of the trading relationship equation. (...)
Excerpt related to
integrated marketing:
While smaller businesses must be attuned to what their larger customers and trading partners require, and thus consider the
Microsoft Business Net...
Published:
2003-12-02
-
Abstract:
This part describes the key elements and benefits of an integrated security solution in comparison to current security solutions. (...)
Excerpt related to
integrated marketing:
This part describes the key elements and benefits of an integrated security solution in comparison to current security solutions.
Published:
2002-12-10
-
Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
integrated marketing:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
-
Abstract:
SoftBrands Hospitality business supports the enterprise information management needs of hotels and resorts. SoftBrands' range
of hospitality software products includes the property management systems Medallion and PORTfolio, and RIO, a leisure management
system. (...)
Excerpt related to
integrated marketing:
SoftBrands Hospitality business supports the enterprise information management needs of hotels and resorts. SoftBrands'
range of hospitality softw...
Published:
2006-03-02
-
Abstract:
While significant new product deliveries have happened under the company’s own steam, J.D. Edwards has not departed from
its traditional policy of congenial partnering with other prominent software providers. (...)
Excerpt related to
integrated marketing:
While significant new product deliveries have happened under the company’s own steam, JD Edwards has not departed from its
traditional policy of...
Published:
2002-10-03
-
Abstract:
Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading
provider of electronic customer relationship management (eCRM), have signed a five-year, multi-million dollar OEM software
arrangement. (...)
Excerpt related to
integrated marketing:
Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading
provider of electroni...
Published:
2000-04-28
-
Abstract:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software
recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its
strategy to prop itself up against the inevitable fac (...)
Excerpt related to
integrated marketing:
Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002,
Best Software recently organize...
Published:
2003-07-24
-
Abstract:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications
that must be integrated? This article compares the (...)
Excerpt related to
integrated marketing:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go w...
Published:
2001-09-05
-
Abstract:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most important shift since the company's initial public offering in 1998. (...)
Excerpt related to
integrated marketing:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most import...
Published:
2005-08-04