More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of businesses to predict customer behavior and help businesses increase the effectiveness of their customer acquisition, retention, and cross-sell programs. It is a costly operation to develop such functionality from scratch. Vendors like I-Impact offer packaged application providers the opportunity of a shortcut.
increase employee retention
behavior and help them increase the effectiveness of their customer acquisition, retention, and cross-sell programs. The MarketDrive platform is an open, integrated, Java-based server which extracts data from any enterprise data source, says Gideon Shalom-Bendor, the founder and chief executive officer of I-Impact. The San Francisco, California (USA) company has focused its predictive modeling product on increasing customer retention and thus lowering churn (the telecommunication industry uses churn to