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Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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The Age of Audit: Identity and Access Management in Provision and Compliance
Organizations are overwhelmed with how to begin implementing identity and access management (IAM) solutions. They are scratching their heads and asking

iam message  IAM Management System | IAM Message | IAM Messages | IAM Needs | IAM Network | IAM Networks | IAM Operations | IAM Overview | IAM Overviews | IAM Planning | IAM Policy | IAM Process | IAM Processes | IAM Requirements | IAM Risk | IAM Security | IAM Services | IAM Software | IAM Solution | IAM Solutions | IAM Standard | IAM Strategies | IAM Strategy | IAM Systems | IAM Training | Identity Access Management | Identity Access Manager | Identity and Access Management | Identity and Access Management IAM | Read More...
Three Mistakes Organizations Are Making That Kill CRM Collaboration
Many experts are talking and writing about how collaboration can improve the relationship between a company and its customers, but most of them assume that

iam message  Mistakes Organizations Are Making That Kill CRM Collaboration Many experts are talking and writing about how collaboration can improve the relationship between a company and its customers, but most of them assume that employees collaborate naturally and are willing to work together for the success of the company. This is not always the case. The main reason—human nature being what it is—is that employees are motivated first by their own objectives and only secondarily by the goals of the company. Read More...
So What: The Big Test of Your Positioning Strategy
Failing to ask

iam message  What: The Big Test of Your Positioning Strategy Overview A good positioning statement needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don''t Go Out There without It Have you ever been in one of those corporate restrooms where there''s a full-length mirror near Read More...
What Are Your Competitors Telling You? A Case Study: SAP''s New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

iam message  Are Your Competitors Telling You? A Case Study: SAP''s New Advertising Campaign Overview You need to pay close attention to your competitors'' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More...
Boost Productivity, Save Money, and Avoid Legal Liability with Message Archiving
Analysts estimate that 80 percent of a company’s intellectual property is in its e-mail. Finding this information when it’s needed can be a major source of

iam message  Productivity, Save Money, and Avoid Legal Liability with Message Archiving Analysts estimate that 80 percent of a company’s intellectual property is in its e-mail. Finding this information when it’s needed can be a major source of frustration for employees—one that can consume hours per week and megabytes of storage. But clearly these documents must be retained, not deleted. Learn about a searchable archiving solution that protects companies from liabilities as well as increasing storage costs. Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you''re involved in marketing B2B software. That difference can

iam message  and Positioning: What’s the Difference? And Can You Afford It? Branding and Positioning: What''s the Difference? And Can You Afford It? Featured Author - Lawson Abinanti - November 26, 2004 Originally published - December 15, 2003 Situation A few years ago, I had just finished an all day meeting with our company''s new ad agency when I got an uneasy feeling that, despite the agreeable head nodding and diligent note-taking, we were not really synched up. My product marketing team had presented Read More...
Frontstep Ups The .NET Ante Part 2: Challenges and User Recommendations
Frontstep needs to promulgate its strategy of helping its manufacturing customers and their business partners automate and streamline business processes inside

iam message  Ups The .NET Ante Part 2: Challenges and User Recommendations Challenges Although Frontstep has got rid of a big part of its burden by delivering the SyteLine 7 ( PART 1 ) offering on the single platform, the major task of translating it into its users genuine needs (and consequently a demand for its products) only now has to start in earnest. Frontstep''s focus shift to value chain management matches the shift in e-commerce focus from indirect materials procurement to areas such as strategic Read More...
SuiteWorld 2014: NetSuite’s Cloud Ebullience Goes On
“NetSuite is the real deal in the enterprise applications space”—the main message of the recent SuiteWorld 2014 conference—was proven by CEO Zach Nelson during

iam message  retail, with companies like Williams-Sonoma, Pottery Barn, PB Kids, West Elm, and others using SuiteCommerce to run their global businesses while presenting their local brands in regions accordingly. Tackling Cloud Where It’s Not Easy: ERP and Omni-Channel Order Management   At the SuiteWorld 2014 event, CEO Zach Nelson kept harping on the point that NetSuite did cloud computing back in ''99 exactly in the area it is the most difficult—full-fledged ERP with order management at its core, rather than Read More...
IAM in the Cloud: An overview of technology and value
Identity and Access Management (IAM) solutions and cloud computing systems are relatively new, and can interact in many ways. Here is an overview of key

iam message  in the Cloud: An overview of technology and value Identity and Access Management (IAM) solutions and cloud computing systems are relatively new, and can interact in many ways. Here is an overview of key concepts involved, assumptions that clarify their network topology and functionality, and a comprehensive list of architectural scenarios, with an analysis of costs, risks, and benefits for each scenario, to help architects evaluate the suitability of various solutions. Read More...
Analyst / SCT Share Vision at SCT User Conference
The SCT User Conference featured industry analysts from Gartner Group, AMR Research and Meta Group each sharing its vision for the future of enterprise systems

iam message  / SCT Share Vision at SCT User Conference Analyst / SCT Share Vision at SCT User Conference P. Catz - May 21, 2001 Event Summary The SCT User Conference, held in Toronto featured industry analysts from Gartner Group , AMR Research and Meta Group each sharing their vision for the future of enterprise systems with the audience. Customers, in special interest groups and in presentations discussed their success with SCT''s products. SCT showed both their existing product set plus their vision for the Read More...
The Three Cs of Successful Positioning Part Four: The Customer
What''s keeping your customer up at night? Know thy customers—and their problems.

iam message  Three Cs of Successful Positioning Part Four: The Customer The Three Cs of Successful Positioning Part Four: The Customer Featured Author - Lawson Abinanti - March 29, 2005 Introduction There is no easy, off-the-shelf way to uncover a strong positioning for your business-to-business (B2B) software or service. By definition, every positioning must be unique to be effective. But there is a cut-to-the-chase question that will get you right to the heart of it: What is my target audiences'' most pressing Read More...
9 Key E-mail Strategies for 2008
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail doesn’t necessarily drive more revenue

iam message   Read More...
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their

iam message  to the Evolution: Audience Based Marketing - Now and Moving Forward With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More...
My System Is Trying to Communicate With Me! What Do I Do?
What you should not do is ignore whatever you see on the screen. If you don’t trust computers, remember that they were created and programmed by humans like you

iam message  System Is Trying to Communicate With Me! What Do I Do? What you should not do is ignore whatever you see on the screen. If you don’t trust computers, remember that they were created and programmed by humans like you. And if something pops up while you’re working, it’s either because you are about to do something important that needs validation, or because the system encountered an error. There are two major types of messages that you can get: warning messages and error messages. Let’s take a Read More...
Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you''re likely to try something different every time

iam message  is the Intangible in a Successful Positioning Process Conviction is an important intangible that can make or break your positioning strategy. You begin to develop conviction through research on your customer, competition, and channel. But that''s not enough to give you the conviction you need to stand up to powerful political forces in your company who may shoot holes even in your most compelling positioning statement. Complete conviction in your work comes from a positioning process that Read More...

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