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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 iam message

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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A VoIP Primer-Everything You Need to Know about VoIP


Are you considering voice over Internet protocol (VoIP) for your organization? We’ll take a comprehensive look at how VoIP works, and what you should know before selecting a VoIP vendor.

iam message  VoIP Primer-Everything You Need to Know about VoIP This article is geared toward the business person who is considering adopting voice over Internet protocol (VoIP). I will briefly describe the history and function of VoIP, and the considerations you should take into account before choosing a vendor. VoIP is a very simple concept. Instead of using a traditional telephone company''s internal network for voice services, VoIP connections use the Internet. By using this electronic highway, you can take Read More

So What: The Big Test of Your Positioning Strategy


Failing to ask "so what?" of a positioning statement can mean losing an opportunity to communicate what is really important to the target market, and to gain some credibility.

iam message  What: The Big Test of Your Positioning Strategy Overview A good positioning statement needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don''t Go Out There without It Have you ever been in one of those corporate restrooms where there''s a full-length mirror near Read More

Dynamic Network Services


Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, fast and reliably.

iam message  Network Services Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, fast and reliably. Read More

Amdocs


Marked by the Nortel years, Clarify is a customer relationship management (CRM) application for the telecommunications industry. Amdocs, by associating its own billing application to the ClarifyCRM application, has leveraged Clarify’s image to further service the telecom industry. The centerpiece of Amdocs’ offering is the ClarifyCRM Call Center solution bundled with its sales and marketing solution. Amdocs’ message demonstrates how a well-administered and customer-focused call center can evolve towards a profit center rather than a cost center. Amdocs positions itself as the leading provider of billing and CRM software applications for the communication industry.

iam message  Marked by the Nortel years, Clarify is a customer relationship management (CRM) application for the telecommunications industry. Amdocs, by associating its own billing application to the ClarifyCRM application, has leveraged Clarify’s image to further service the telecom industry. The centerpiece of Amdocs’ offering is the ClarifyCRM Call Center solution bundled with its sales and marketing solution. Amdocs’ message demonstrates how a well-administered and customer-focused call center can Read More

Tips for Social Marketers


Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or

iam message  for Social Marketers Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or reaching the masses is somewhat predictable as a business strategy. Increasingly, Read More

The Art and Science of E-mail Marketing


When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.

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We Shall Be Giant


Oracle and Citigroup bank on integrating B2B exchange and financial services. Will Bailey Building and Loan Association get into the act?

iam message  Shall Be Giant We Shall Be Giant D. Geller - November 27, 2000 Event Summary Oracle Corp. (NASDAQ: ORCL) has followed the lead of Ariba and Commerce One in tying its B2B future to a large financial institution. Citigroup (NYSE: C) has agreed to use Oracle''s technology for its internal procurement and to market Oracle''s exchange services worldwide through a co-branded web site. Citibank has the potential to bring the message about the partnership to 100 million customers. The message will surely paint a Read More

What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

iam message  Are Your Competitors Telling You? A Case Study: SAP''s New Advertising Campaign Overview You need to pay close attention to your competitors'' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More

IBM Moves into Enterprise Application Integration


International Business Machines (NYSE: IBM) has announced a new release of MQSeries Integrator that should help businesses integrate their applications and improve e-business architectures. IBM’s leadership in message oriented middleware with MQSeries should allow them to take a leadership role in the market in short order.

iam message  Moves into Enterprise Application Integration IBM Moves into Enterprise Application Integration M. Reed - April 26th, 2000 Event Summary SOMERS, N.Y.--(BUSINESS WIRE)--April 2000--IBM announced new software that helps companies integrate their IT infrastructures so they can transform into e-businesses. Business integration, or enterprise application integration (EAI), is required for companies that want to engage in corporate mergers and acquisitions, electronic commerce, and business-to-business Read More

IAM in the Cloud: An overview of technology and value


Identity and Access Management (IAM) solutions and cloud computing systems are relatively new, and can interact in many ways. Here is an overview of key concepts involved, assumptions that clarify their network topology and functionality, and a comprehensive list of architectural scenarios, with an analysis of costs, risks, and benefits for each scenario, to help architects evaluate the suitability of various solutions.

iam message  in the Cloud: An overview of technology and value Identity and Access Management (IAM) solutions and cloud computing systems are relatively new, and can interact in many ways. Here is an overview of key concepts involved, assumptions that clarify their network topology and functionality, and a comprehensive list of architectural scenarios, with an analysis of costs, risks, and benefits for each scenario, to help architects evaluate the suitability of various solutions. Read More

Conviction is the Intangible in a Successful Positioning Process


You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

iam message  is the Intangible in a Successful Positioning Process Conviction is an important intangible that can make or break your positioning strategy. You begin to develop conviction through research on your customer, competition, and channel. But that''s not enough to give you the conviction you need to stand up to powerful political forces in your company who may shoot holes even in your most compelling positioning statement. Complete conviction in your work comes from a positioning process that Read More

Omnivex Corporation


Since 1991, Omnivex has been helping transform the way businesses interact with their audiences by empowering them to deliver targeted visual messaging, using a single software solution across their business. This solution driven approach provides you a digital signage platform that is intelligent and adaptable. Customers come to Omnivex because we enable them to touch the right people, at the right time, with the right message. This intelligent use of data to drive digital signage is a clear competitive advantage for our customers. In any business, conditions, expectations and behaviour can change quickly. The Omnivex solution gives you the ability to keep pace with and anticipate that change. Our solution helps you achieve real business goals increase revenue, reduce cost, build brand awareness, enhance employee productivity, and improve customer loyalty. It is a single solution that works across all industries and all departments..

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Microsoft Dynamics AX at Microsoft Convergence 2014


A salient message at Microsoft Convergence 2014 was that Microsoft Dynamics should be thought of as a global ERP and customer relationship management (CRM) player. TEC's P.J. Jakovljevic brings you the latest announcements from the conference that the vendor views as a significant step toward the future of ERP. Gets the details in P.J.'s post.

iam message  Dynamics AX at Microsoft Convergence 2014 At the Microsoft Convergence 2014 conference, Microsoft Dynamics showcased its chosen global and top-of-the range enterprise resource planning (ERP) platform— Microsoft Dynamics AX (see TEC’s article ). The previewed Microsoft Dynamics AX 2012 R3 release is expected to be available May 1st, 2014. In tune with the “One Microsoft” strategy, the upcoming ERP release was touted as a significant step for the entire industry toward the future of ERP, Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

iam message  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren''t enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let''s not forget about marketing, the lifeblood of every company. If you don''t market effectively, there''s a good chance you won''t sell enough product to make a profit, and we all know Read More

Three Cs of Successful Positioning: The Competition


Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not knowing it.

iam message  Cs of Successful Positioning: The Competition Keep Positioning Simple: Hit It Where They Ain''t. Long before marketers discovered positioning, early baseball great Wee Willie Keeler (lifetime batting average .345) summed up how to score on the competition: Hit it where they ain''t. In positioning your B2B software, that means making a unique claim that sets you apart from the competition. Of course, like a well-placed hit, it''s even better if it makes the other guys look like they are playing out Read More