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TransPromo in High-volume Statement Print Applications
Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to
in High-volume Statement Print Applications Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to influence behavior and drive business volume—but not by stuffing brochures with a statement into the envelope. Instead, promotional messages can be targeted directly to a prospect s purchase patterns and known interests. Sounds great, in theory. So how do you do it?
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