Productization of services is accomplished by associating tangible features with intangible service offerings. Tangible features may take the form of personnel, collateral, methodologies, pricing, facilities, or other attributes. Automation tools like enterprise service automation, database, and project management tools serve as enablers to service productization. By associating tangible features with intangible services, the professional services firm can build client confidence.
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a result of these high stakes, prospective buyers of professional services want evidence - or at least some assurance - of probable success. At the root of this need for assurance is credibility - credibility of the firm, of the people in the firm, and of the service offering itself. By productizing a service offering, the professional services firm is, in effect, improving the credibility of the offering by making it more tangible, thus providing a glimpse into the actual service experience. Consider an