Vendors must make fundamental changes to sales and support processes to accommodate on-demand, transaction-based pricing. Software vendors must rethink the kinds of functions they provide, how best to deliver those capabilities, and what approaches to take through the channel.
grid and utility computing
releases. However, utility or grid computing, which is more or less a pay-as-you-go software-as-a-service, generates bite-size chunks of recurring revenue. Comparable revenue from the new model will emerge, but only over a longer period. This and waning technology-related services (and its revenue) can produce unsightly red marks on income statements. Moreover, eventual success is still, by no means, assured. Organizationally, vendors must also make fundamental changes to sales and support processes for