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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » gms marketing


Vendor Spotlight: GMS Accounting and Financial Management System
In this spotlight report, TEC Research Analyst Aleksey Osintsev examines GMS Accounting and Financial Management System, which was specifically designed for not

gms marketing  Analyst Aleksey Osintsev examines GMS Accounting and Financial Management System, which was specifically designed for not-for-profit organizations. Learn all about GMS’s customers and marketing positioning, and how the software addresses the challenges for not-for-profit accounting. Also featured is a high-level overview of GMS Accounting and Financial Management System functionality. Read More...
Formation Systems Pioneers Product Design Collaboration For The Process Industries
Process manufacturing’s daunting mix of constraints has kept many software vendors away. Privately held Formation Systems takes up the challenge with Optiva, a

gms marketing  to the Dells , GMs , and Toshibas of the world. In discrete manufacturing, much of the complexity lies in coordinating the great number of parts that are assembled into PCs, minivans, and televisions. Capacity needed to assemble the multitude of intermediate parts and sub-components into finished goods is a simple function of the number of assemblers brought to the task, which can be increased or decreased according to demand. It is not as easy to make changes in process manufacturing. For example, the Read More...
4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

gms marketing  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

gms marketing  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop''s ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

gms marketing  Overhauls Its Marketing Amdocs'' Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra''anana, Israel, Amdocs has long been the leader in the world of telecommunications Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

gms marketing  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
The first part of this report takes a close look at the expansion of PROS, Inc., a leading provider of prescriptive pricing and revenue management software

gms marketing  Inc.’s New Mission-“Big Data” Sales & Marketing Apps The first part of this report takes a close look at the expansion of PROS, Inc. , a leading provider of prescriptive pricing and revenue management software, first into the business-to-business (B2B) arena, and then into big data apps for sales and marketing. In this second part, we (TEC) speak to Andres Reiner, president, chief executive officer (CEO), and director of PROS, about some of the issues we discussed in the first part and Read More...
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

gms marketing  Marketing: Strengthening the Value of CRM Precision Marketing: Strengthening the Value of CRM If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales, and measure the impact of their marketing activities. Vtrenz'' integrated marketing automation platform, Read More...
Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

gms marketing  Vendors - Avoid Sabotaging Sales With Marketing Situation Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? Many reasons exist for losing deals. The two most frequent reasons are poor salesmanship and poor marketing. The sad truth is that in most cases: Good marketing beats great product. Lets take a well-known example outside the software industry. Do you have a VHS or Beta VCR? When VCRs were first Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

gms marketing  and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message

gms marketing  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you''ll set Read More...
Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

gms marketing  Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, Read More...
A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

gms marketing  Positioning Process Helps Product Marketing Managers Do More At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren''t enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let''s not forget about marketing, the lifeblood of every company. If you don''t market effectively, there''s a good chance you won''t sell enough product to make a profit, and we all know Read More...
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

gms marketing  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

gms marketing  Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business Read More...

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