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Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » gms marketing


Vendor Spotlight: GMS Accounting and Financial Management System
In this spotlight report, TEC Research Analyst Aleksey Osintsev examines GMS Accounting and Financial Management System, which was specifically designed for not

gms marketing  Analyst Aleksey Osintsev examines GMS Accounting and Financial Management System, which was specifically designed for not-for-profit organizations. Learn all about GMS’s customers and marketing positioning, and how the software addresses the challenges for not-for-profit accounting. Also featured is a high-level overview of GMS Accounting and Financial Management System functionality. Read More...
Formation Systems Pioneers Product Design Collaboration For The Process Industries
Process manufacturing’s daunting mix of constraints has kept many software vendors away. Privately held Formation Systems takes up the challenge with Optiva, a

gms marketing  to the Dells , GMs , and Toshibas of the world. In discrete manufacturing, much of the complexity lies in coordinating the great number of parts that are assembled into PCs, minivans, and televisions. Capacity needed to assemble the multitude of intermediate parts and sub-components into finished goods is a simple function of the number of assemblers brought to the task, which can be increased or decreased according to demand. It is not as easy to make changes in process manufacturing. For example, the Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

gms marketing  Customer Lifetime Value to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company. Read More...
Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

gms marketing  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More...
Data Quality: A Survival Guide for Marketing
Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge

gms marketing  Quality: A Survival Guide for Marketing Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more. Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

gms marketing  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More...
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

gms marketing  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

gms marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...
Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of

gms marketing  Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC''s principal analyst P.J. Jakovljevic rightfully asks whether the vendors

gms marketing  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Corem Read More...
Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

gms marketing  and Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

gms marketing  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

gms marketing  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...

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