Following the general opening session presented by keynote speaker Peter Burrows, CIO Emeritus, Head of Enterprise Architecture, adidas Group, the media and analyst discussion session with Burrows allowed me to learn more details about adidas' FlexPLM implementation.
In addition, I also had a 1:1 interview with Kathleen Mitford, VP, Product and Marketing Strategy focusing on the consumer
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that, I have to give my personal Day Two keyword to FlexPLM. As to my keyword for Day One, I believe it was strategy, as I indicated in my previous blog post . For people who are not familiar with FlexPLM, this is a tailored and enhanced solution specifically for planning, product development, and sourcing for apparel, footwear, accessories, and consumer packaged goods (CPG) manufacturers and retailers. FlexPLM is developed based on the Windchill platform, with PDMLink serving as the core for product