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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 generation marketing sfa

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » generation marketing sfa

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

generation marketing sfa  Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand Generation , Demand Generation Power , Technology Demand Generation , Demand Generation Budget , Demand Generation Capabilities , Demand Generation Programs , Demand Generation Revolution , Demand Generation Platform , Demand Generation Plan , Demand Generation Specialist , Demand Generation Service , Demand Generation Best Practices . For Read More

These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

generation marketing sfa  Companies must link demand generation to sales execution in order to cancel any marketing activities that are not aligned with the actual sales capacity. Better targeting is not enough, since organizations need to be able to track campaign details throughout the campaign lifecycle across all channels. For example, organizations that rely heavily on events should be able to track all event venue details, attendees, registrations, cancellations, and customer details within their CRM solution, enabling them Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

generation marketing sfa  Frontline episode called “ Generation Like ”). The role of the marketing department is expanding, as e-commerce sales grow and social and mobile outlets emerge as additional customer channels. Recently, digital marketing has emerged as a cost-effective way to drive better marketing results. CMOs and marketing organizations now have a greater responsibility and accountability for driving the customer relationship than ever before. However, orchestrating interaction across touch points/channels (i.e., e Read More

The Business Need for CRM for Large and Medium Sized Enterprises


The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship management (CRM), human capital management (HCM), or enterprise resource planning (ERP), initially only large enterprises were able to commission and acquire such products. But as with anything else that grows successfully in our global economy

generation marketing sfa  to participate in idea generation and social innovation. In so doing, they become part of the product and service development teams and can define value propositions that they expect. Customer experience software is another CRM extension that addresses today’s hard-to-please consumer. These solutions include options for personalization, rich media outreach, social and instant communication, and analytics to profile the customer experience. Medium and large enterprises are particularly interested in supp Read More

Getting Back to Selling


Faced with longer sales cycles, declining sales productivity, and increasingly discerning customers, companies are being forced to streamline and automate how sales information is processed, and change the mechanics of deal-making. Learn more about the strategies that best-in-class (BIC) companies are employing to improve sales effectiveness, boost productivity, and ultimately remain competitive.

generation marketing sfa  Standard approach to proposal generation and proposal management Central repository of sales and product marketing information Incentive/ Compensation Management Order/ Quote Generation Contact Management Software Customer Relationship Management Solutions Sales force Automation Product Configuration Forecast Management Although the issues of sales knowledge management and sales process management are both a focus of BIC organizations from a strategic standpoint, there has been a higher adoption rate in s Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

generation marketing sfa  the Social Data Flood into Solid Marketing Decisions Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

generation marketing sfa  which to build the next-generation resource planning system. More details will probably come in November at the Deltek Insight 2014 conference. Since Traffic LIVE is a flexible cloud solution, Deltek will take the best of Traffic LIVE to enhance its existing resource planning systems today, for a platform that can extend into new markets beyond the creative agency space. Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

generation marketing sfa  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you''ll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More

Second Generation IP Telephony


As much as 80 percent of day-to-day business activity is taken up by digitally-based messaging. Integrating telecommunications with your messaging environment is crucial. Second generation IPT leverages data networks, and increases productivity through voice application integration. It integrates directly with customer relationship management or enterprise resource planning systems, Lotus Notes, and Outlook, Word, and Excel, to digitally capture information for compliance and traceability.

generation marketing sfa  Generation IP Telephony As much as 80 percent of day-to-day business activity is taken up by digitally-based messaging. Integrating telecommunications with your messaging environment is crucial. Second generation IPT leverages data networks, and increases productivity through voice application integration. It integrates directly with customer relationship management or enterprise resource planning systems, Lotus Notes, and Outlook, Word, and Excel, to digitally capture information for compliance and Read More

Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

generation marketing sfa  Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More

RISC-y Business: Building the Case for Next-generation UNIX Systems


With Intel, Oracle, and IBM recently announcing next-generation UNIX architectures, Charles King of Pund-IT, Inc. analyzed the announcements. As this report explains, all three vendors have faced competition from “below” in x86 servers and have responded in similar ways—improving reliability, availability, and scalability features, improving performance, and introducing workload optimization. Find out more.

generation marketing sfa  Building the Case for Next-generation UNIX Systems With Intel, Oracle, and IBM recently announcing next-generation UNIX architectures, Charles King of Pund-IT, Inc. analyzed the announcements. As this report explains, all three vendors have faced competition from “below” in x86 servers and have responded in similar ways—improving reliability, availability, and scalability features, improving performance, and introducing workload optimization. Find out more. Read More

Quality of Service for Next-generation Voice Over IP Networks


In order to support the requirements of voice deployments, next-generation networks must be capable of supporting a service equivalent to the existing public switched telephone network (PSTN), in terms of reliability. Furthermore, these networks must be capable of carrying voice services even under heavy load, while maintaining the integrity of the voice calls, under even the most extreme circumstances.

generation marketing sfa  of Service for Next-generation Voice Over IP Networks In order to support the requirements of voice deployments, next-generation networks must be capable of supporting a service equivalent to the existing public switched telephone network (PSTN), in terms of reliability. Furthermore, these networks must be capable of carrying voice services even under heavy load, while maintaining the integrity of the voice calls, under even the most extreme circumstances. Read More

SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

generation marketing sfa  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP''s enterprise resource planning and data warehouse packages and Recognition''s Protagon suite, which offers customer-segmentation tools to help marketing Read More

Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

generation marketing sfa  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

generation marketing sfa  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More