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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 generation marketing it

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

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Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

generation marketing it  and the disinterest of Generation Y in static information from Web sites or press releases, engagement is key to keeping prospects and customers interested in your offering. Using gamification, you can make engagement “stickier” than traditional marketing campaigns. People will come back for more because gamification makes their interactions with you fun and challenging—and therefore appealing and attractive. Another advantage of gamification is that it affords the opportunity to measure the results Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

generation marketing it  Submission . Today’s latest generation of marketing automation technologies help provide big-company results from small marketing budgets. For years, small- to medium-sized organizations have envied the powerful, integrated marketing campaigns conducted by their big-company counterparts. But with today’s new technologies, big budgets, big databases and big marketing departments are no longer the only keys to marketing success. Rather, new marketing automation technologies are making it easy for even t Read More

Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell


Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners.To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand

generation marketing it  a San Francisco-based lead generation advisory firm that he co-founded and served as managing partner. Previously, McConnell was Global Marketing Lead for Sun Microsystems ’ mid-market group, where he developed successful programs that generated over $400 million in sales pipeline. TEC: Are there any evident remaining white spaces (functional gaps, based on customer inquiries and competitive face-offs) in your offering, and how do you plan to fill them? MM: We’re seeing three big movements in BPM Read More

Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now?


Enterprise Application Integration has changed massively in the past two years. Where is the market, and what vendors are left in the game?

generation marketing it  Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now? Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now? M. Reed - September 6, 2001 Summary Since January 2000 when TEC last addressed the trends in Enterprise Application, there have been massive changes in the overall direction of Application Integration in general and EAI in particular. A great many of the players have changed in the vendor arena, new terminology Read More

Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

generation marketing it  Mobile Marketing Survey 2009 Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More

Next Generation GIS


Next Generation GIS systems are quickly becoming the products of choice as companies strive to balance tactical needs with strategic return on investment objectives. Systems that are flexible, scaleable, and firmly rooted in ROI deliver real value throughout the enterprise. GTViewer provides a more efficient way to manage GIS data between the office, the field, and across the web.

generation marketing it  Generation GIS Next Generation GIS systems are quickly becoming the products of choice as companies strive to balance tactical needs with strategic return on investment objectives. Systems that are flexible, scaleable, and firmly rooted in ROI deliver real value throughout the enterprise. GTViewer provides a more efficient way to manage GIS data between the office, the field, and across the web. Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

generation marketing it  Tent Marketing There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again. Read More

Simatic IT Interspec


Simatic IT Interspec is a corporate product specification management system, which enables a company's product lifecycle management strategy. Corporate specification management allows a whole organization to speak a single language for specifications. Simatic IT Interspec is the single point of reference for product specifications. Through its flexible and configurable structure and glossary, specifications are standardized throughout the company, and anyone around the world will be able to read the same specification in his own mother tongue. Simatic IT Interspec supports life-cycle control, versioning, workflow and access control of the product data, which enhances the internal and external product information management. When specifications are structured in Simatic IT Interspec, harmonization of the product range, supply chain flexibility, global buying, extended R&D, and collaboration are within reach of the company. Simatic IT Interspec has enquiry tools and a reporting tool for any kind of claims report, nutritional calculation, ingredient label generator, BOM explosion or specification comparison.  

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

generation marketing it  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More

Pund-IT, Inc.


Pund-IT provides analysis publications including market trend reports, white papers, commentary on breaking events, and a weekly newsletter. The company was founded by principal analyst Charles King.

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IT Services(2)


Wipro's IT solution and services include IT infrastructure systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research development.

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On-demand IT Asset Management: What It Is, Why You Need It, and How You Can Benefit.


You probably know that managing your IT assets and infrastructure is becoming increasingly more complex, as your company operates on a broader, more global scale. But do you know what IT asset management (ITAM) is and how it can benefit your company? Learn about ITAM solutions that can help your organization gain greater control over the various components, including software and hardware, within your IT architectures.

generation marketing it  demand IT Asset Management: What It Is, Why You Need It, and How You Can Benefit. Knowing which IT assets you have and how they are used has become a challenge in today''s complex and ever evolving IT infrastructure. Source : SAManage Resources Related to On-demand IT Asset Management: What It Is, Why You Need It, and How You Can Benefit. : IT Asset Management (ITAM) (Wikipedia) On-demand IT Asset Management: What It Is, Why You Need It, and How You Can Benefit. Asset Management is also known as : Read More

Team With Business Management to Drive Out IT Cost


IT complexity drives cost and to a great extent, it is business management that drives IT complexity. Until IT architecture and infrastructure are simplified and configured into an adaptable platform, system design and construction will be fraught with wasteful work and non-essential components.

generation marketing it  IT Department,Business Management,IT Cost,Information technology,operating costs,manufacturing capacity,business manager,business operation,performance business operations,business process improvement,business applications Read More