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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 generation marketing it

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

generation marketing it  Frontline episode called “ Generation Like ”). The role of the marketing department is expanding, as e-commerce sales grow and social and mobile outlets emerge as additional customer channels. Recently, digital marketing has emerged as a cost-effective way to drive better marketing results. CMOs and marketing organizations now have a greater responsibility and accountability for driving the customer relationship than ever before. However, orchestrating interaction across touch points/channels (i.e., e Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

generation marketing it  Submission . Today’s latest generation of marketing automation technologies help provide big-company results from small marketing budgets. For years, small- to medium-sized organizations have envied the powerful, integrated marketing campaigns conducted by their big-company counterparts. But with today’s new technologies, big budgets, big databases and big marketing departments are no longer the only keys to marketing success. Rather, new marketing automation technologies are making it easy for even t Read More

Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell


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The Benefits of Next-generation ERP


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E-discovery Compliance and The New Requirements of IT: The IT Manager’s Guide to 100% Compliance


Considering that e-mail and other electronically stored information (ESI) create the electronic equivalent of DNA evidence, there is no doubt that their evidentiary role will continue to expand. Learn how implementing a strategic e-discovery compliance program can help US and Canadian employers preserve, protect, and produce legally compliant e-mail and other ESI when compelled to do so by a court or regulatory body.

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Pund-IT, Inc.


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Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

generation marketing it  the Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

Missing PDF Fonts: Why It Happens and What You Can Do About It


Fonts are the essential elements of any portable document format (PDF) file, but are often taken for granted by most readers. But what if you are a developer and fonts are missing? What should you do? Why does this happen? In the first of a two-part white paper series, explore some of the core PDF concepts, font technologies, and get an introduction to the problem of missing fonts in PDF documents.

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4 Ways Sales and Marketing Should Use Training to Drive Revenue


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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

generation marketing it  Tent Marketing There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again. Read More

Business Process Management: A Crash Course on What It Entails and Why to Use It


Business process management (BPM) has to integrate existing enterprise applications, Web services, and people in such a way that it can also quickly change, destruct, or construct processes. This is far beyond the realm of traditional enterprise application integration (EAI).

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The Move to PCI Express in Next-generation Systems


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generation marketing it  to PCI Express in Next-generation Systems The next-generation input/output interconnect standard for the PC industry arises from PCI Express and PICMG 1.3 specifications. However, as platforms change to incorporate these standards, they’re virtually eliminating space for high-end telephony boards. When building telephony solutions, vendors must be aware of the changes in these specifications so that they can better use current and future systems for communications applications. Read More

The Benefits of Focusing on a Niche and Serving it Well: EcFood - A Dot-com Making It


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