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Documents related to » generation marketing it


Case Study: Seventh Generation
Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

GENERATION MARKETING IT: Case Study: Seventh Generation Case Study: Seventh Generation Source: Microsoft Document Type: Case Study Description: Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of
2/20/2009 10:05:00 AM

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

GENERATION MARKETING IT: PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging
6/3/2013 2:08:00 PM

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

GENERATION MARKETING IT: How Best-in-Class Marketing Organizations Drive Higher Profits How Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to
10/14/2010 2:00:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

GENERATION MARKETING IT: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

IT Investments and Business Value
The view of technology has evolved over time—from a strategic enabler and a competitive weapon to an operational overhead. IT projects that come in over budget and with missed deadlines and lackluster results do not help matters. It is up to the CIOs to restore the perception of IT in the enterprise, by understanding the company’s goals and showing business leaders how IT projects and services can help reach them faster.

GENERATION MARKETING IT: IT projects, IT investment, perception of IT, CIO responsibility, IT business strategy.
8/9/2012 7:38:00 AM

If It Ain’t Broke, Don’t Fix It!!! » The TEC Blog


GENERATION MARKETING IT: Asset Information Management, CMMS, Enterprise Assest Management, equipment lifecycle management, ERP, Inventory management, maintenance, preventative maintenance, procurement, scheduled maintenance, work order Management, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
13-10-2009

Measuring the Business Value of IT
Measuring the Business Value of IT. Find Solutions and Other Applications for Your Decision Associated with Business Value of IT. Many organizations do a poor job of measuring the business value of their IT investments. Simple financial metrics are not good enough. But there are a number of consistent, repeatable, and credible measurement methodologies that hold both business users and IT departments accountable. Compare four methodologies, and learn how adding one of them to your overall governance framework can improve your IT investment returns.

GENERATION MARKETING IT: Measuring the Business Value of IT Measuring the Business Value of IT Source: SAP Document Type: White Paper Description: Many organizations do a poor job of measuring the business value of their IT investments. Simple financial metrics are not good enough. But there are a number of consistent, repeatable, and credible measurement methodologies that hold both business users and IT departments accountable. Compare four methodologies, and learn how adding one of them to your overall governance framework can
12/10/2008 3:33:00 PM

Lean IT Governance: The Most Realistic and Attainable Approach to IT Governance
Lean IT Governance: The Most Realistic and Attainable Approach to IT Governance.Reports and Other Software to Use In Your Complex System of Lean IT Governance. The most realistic and attainable approach to IT governance is a

GENERATION MARKETING IT:
7/31/2006 3:17:00 PM

Whose ROI is it Anyway?Part One: Introduction
With growing frequency, we hear business and IT managers asking a technology vendor to

GENERATION MARKETING IT: Whose ROI is it Anyway? Part One: Introduction Whose ROI is it Anyway? Part One: Introduction Dennis J. Crane - April 12, 2004 Read Comments Introduction After a few years of incredible hype and some very wishful thinking, enterprise software has finally returned to reality. Plans and promises that assumed the repeal of business fundamentals have disappeared along with the sky-high stock prices for some software vendors. But, we ve been here before. In the early 1990s, we thought manufacturing automation
4/12/2004

Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

GENERATION MARKETING IT: cpm rates, advertising agencies, cpm rate, cheap online advertising, cheap advertising, advertising banners, low cost advertising, cpc advertising, online advertising, internet advertising companies, lawyer advertising, local online advertising, magazine advertising rates, banner ad design, banner advertising, yellow pages advertising, advertising website, cpm advertising, online advertisement, banner ads, radio advertisement, billboard costs, internet advertising rates, online advertising costs, free online advertising, online advertising rates, hospital advertising, internet advertising, .
2/18/2000

IT Services E-Procurement
E-procurement is not just for goods and material. The market now offers IT services e-procurement solutions that open access to service sources and seek to optimize the service chain. What are these solutions and how do they work?

GENERATION MARKETING IT: on requirement definition, RFP generation, and project management. These six solutions also differ in the type of IT service they focus on. For example, CoFix focuses on IT maintenance services for small to mid size organizations while IQ4hire focuses on large complex IT projects. Most of these solutions attempt to create a service marketplace by providing access to a service supplier network. Three components can comprise the network: the solution provider s network, the organization s private network,
3/23/2001


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