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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 generation marketing it

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

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The Benefits of Next-generation ERP


Rapid changes in the market and in customer needs mean small to medium businesses (SMBs) must work harder to stay competitive. Setting and achieving goals in this economic environment is increasingly difficult. Upgrading to a next-generation enterprise resource planning (ERP) can be a way to manage change—and even benefit from it. Learn more about how to customize an on-demand ERP solution that’s right for you.

generation marketing it  Generation Manufacturing , Next Generation Marketing , Next Generation Model , Next Generation Product , Next Generation Productions , Next Generation Project , Next Generation Servers , Next Generation Services , Next Generation Software , Next Generation Standards , Next Generation Streaming , Next Generation System , Next Generation Tech , Next Generation Utilities , Next Generation Web , Next Generation Website , Next Generation Applications , Next Generation Logistics , Next Generation Management , N Read More

Bonitasoft, Part 2: Interview with Marketing VP Mac McConnell


Part 1 offered some background on Bonitasoft, provider of open source business process management (BPM) software, and highlighted its approach of targeting process owners.To further flesh out Bonitasoft’s value prop, we recently talked to Mac McConnell, Bonitasoft’s vice president of marketing. He is responsible for all aspects of global marketing, including brand awareness, communications, demand

generation marketing it  a San Francisco-based lead generation advisory firm that he co-founded and served as managing partner. Previously, McConnell was Global Marketing Lead for Sun Microsystems ’ mid-market group, where he developed successful programs that generated over $400 million in sales pipeline. TEC: Are there any evident remaining white spaces (functional gaps, based on customer inquiries and competitive face-offs) in your offering, and how do you plan to fill them? MM: We’re seeing three big movements in BPM Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

generation marketing it  Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand Generation , Demand Generation Power , Technology Demand Generation , Demand Generation Budget , Demand Generation Capabilities , Demand Generation Programs , Demand Generation Revolution , Demand Generation Platform , Demand Generation Plan , Demand Generation Specialist , Demand Generation Service , Demand Generation Best Practices . For Read More

Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

generation marketing it  and the disinterest of Generation Y in static information from Web sites or press releases, engagement is key to keeping prospects and customers interested in your offering. Using gamification, you can make engagement “stickier” than traditional marketing campaigns. People will come back for more because gamification makes their interactions with you fun and challenging—and therefore appealing and attractive. Another advantage of gamification is that it affords the opportunity to measure the results Read More

Aftereffects of Recession on IT Investment: Building a Robust IT Investment Model


The global economic recession has put immense pressure on companies to cut costs—particularly IT-related expenditure. Companies were often forced to run only a few projects with regulatory impact and immovable deadlines, proceeding against very lean budgets. Recently, key economies such as the US and China have started to show signs of recovery. Learn more about how the recession has had an impact on IT investment.

generation marketing it  IT spending,IT costs,IT expenditure,Stephen Mutusva Read More

Epicor Shows Resilience When It Needs It The Most


By stemming the tide of hefty losses of past years now amid possibly the most difficult market situation, Epicor might be showing us that 'calamity is the touchstone of a brave mind' and that it remains in the mid-market leadership race.

generation marketing it  Shows Resilience When It Needs It The Most Epicor Shows Resilience When It Needs It The Most P.J. Jakovljevic - August 30, 2001 Event Summary On August 1, Epicor Software Corporation (NASDAQ: EPIC), one of leading providers of integrated enterprise and e-Business software solutions solely for the mid-market, reported its financial results for the second quarter ended June 30, 2001. Total revenues for the quarter were $46.3 million, a 19.5% decline compared to $57.5 million for Q2 2000. Software Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

generation marketing it  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More

IT Management and Development


The IT management and development business area focuses on developing the tools and resources required to understand, use, and manage IT infrastructure in order to help companies enhance their operational, tactical, and strategic capabilities. Tools for IT management and development can help companies control and measure the quality and effectiveness of their IT infrastructures, and manage software and hardware development tasks.

Challenges related to IT management and development revolve around the need for continuous research to improve products and technologies; the need to improve business and service models to increase return on investment (ROI); and, if necessary, the need to outsource IT management and development to nearshore and offshore destinations.

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What Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad…


A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is short—white papers are sometimes as concise as newspaper editorials, or run as long as the latest “… For Dummies” book; examples of this will be provided in upcoming posts). A white paper’s purpose is to educate the reader, who is the potential

generation marketing it  Makes a Good IT White Paper Good… and a Bad IT White Paper Very, Very Bad… A white paper is a document or “brief” (and yes, perhaps unfortunately, I mean “brief” in the sense of something that informs rather than something that is short —white papers are sometimes as concise as newspaper editorials, or run as long as the latest “… For Dummies” book; examples of this will be provided in upcoming posts). A white paper’s purpose is to educate the reader, who is the potential Read More

Simatic IT Interspec


Simatic IT Interspec is a corporate product specification management system, which enables a company's product lifecycle management strategy. Corporate specification management allows a whole organization to speak a single language for specifications. Simatic IT Interspec is the single point of reference for product specifications. Through its flexible and configurable structure and glossary, specifications are standardized throughout the company, and anyone around the world will be able to read the same specification in his own mother tongue. Simatic IT Interspec supports life-cycle control, versioning, workflow and access control of the product data, which enhances the internal and external product information management. When specifications are structured in Simatic IT Interspec, harmonization of the product range, supply chain flexibility, global buying, extended R&D, and collaboration are within reach of the company. Simatic IT Interspec has enquiry tools and a reporting tool for any kind of claims report, nutritional calculation, ingredient label generator, BOM explosion or specification comparison.  

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Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now?


Enterprise Application Integration has changed massively in the past two years. Where is the market, and what vendors are left in the game?

generation marketing it  Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now? Enterprise Application Integration - Where Is It Now (And What Is It Now)? Part 2: Where Is It Now? M. Reed - September 6, 2001 Summary Since January 2000 when TEC last addressed the trends in Enterprise Application, there have been massive changes in the overall direction of Application Integration in general and EAI in particular. A great many of the players have changed in the vendor arena, new terminology Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

generation marketing it  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn''t exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More

Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

generation marketing it  Dynamics CRM 2015 Unifies Sales and Marketing Microsoft is launching Microsoft Dynamics CRM 2015 , which includes updates to Microsoft Dynamics CRM Online, Microsoft Dynamics Marketing , and Microsoft Social Listening services. These updates will be generally available in the fourth quarter of 2014 and will introduce significant new capabilities to help sellers and marketers more effectively collaborate and gain insights to deliver a more personalized experience to their customers.   The new Read More