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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 generation marketing crm

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


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Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

generation marketing crm  and the disinterest of Generation Y in static information from Web sites or press releases, engagement is key to keeping prospects and customers interested in your offering. Using gamification, you can make engagement “stickier” than traditional marketing campaigns. People will come back for more because gamification makes their interactions with you fun and challenging—and therefore appealing and attractive. Another advantage of gamification is that it affords the opportunity to measure the Read More

Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation


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generation marketing crm  CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness of the other parts. Find out about the six components that can lead you to having—and using—a profitable CRM system that includes a marketing Read More

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generation marketing crm  aligning awareness and demand generation activities with sales resource deployment, distribution, brand promotion, pricing, finance and controlling, and, more often than not, partner networks. The transformation of marketing is similar to the transformation that other company functions - such as logistics, finance, and manufacturing - underwent years ago. The common trend in marketing and other functions is toward eliminating silos and achieving greater internal alignment and customer focus. The Read More

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Silverpop Buy Affirms IBM’s Commitment to Marketing


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SYSPRO CRM


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