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Software Functionality Revealed in Detail
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 generation marketing b2b

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » generation marketing b2b

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

generation marketing b2b  Frontline episode called “ Generation Like ”). The role of the marketing department is expanding, as e-commerce sales grow and social and mobile outlets emerge as additional customer channels. Recently, digital marketing has emerged as a cost-effective way to drive better marketing results. CMOs and marketing organizations now have a greater responsibility and accountability for driving the customer relationship than ever before. However, orchestrating interaction across touch points/channels (i.e., Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

generation marketing b2b  Submission . Today’s latest generation of marketing automation technologies help provide big-company results from small marketing budgets. For years, small- to medium-sized organizations have envied the powerful, integrated marketing campaigns conducted by their big-company counterparts. But with today’s new technologies, big budgets, big databases and big marketing departments are no longer the only keys to marketing success. Rather, new marketing automation technologies are making it easy for even t Read More

MarketingSherpa's B2B Summit: Conquer 8 B2B Challenges


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generation marketing b2b  only find tried-and-proven lead generation strategies and advice at B2B Summit 2009. This is by far the best B2B marketing conference I''ve ever attended. The sessions were spot-on and so relevant to my needs . A+ Content, A+ Case Studies! Mary Dondiego, Vitalsmart B2B Summit – East Coast and West Coast Options There are two convenient locations. Select one that best meets your needs: San Francisco, CA Sept. 23-24 Boston, MA, Oct. 5-6 We look forward to seeing you at our best B2B Marketing Summit. Sinc Read More

Glovia On B2B Reinventing Trail


If Glovia successfully continues its reinvention as a B2B e-business transformation provider for manufacturers and service companies that want more than core ERP, the market may witness the positive reincarnation of Glovia.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

generation marketing b2b  aligning awareness and demand generation activities with sales resource deployment, distribution, brand promotion, pricing, finance and controlling, and, more often than not, partner networks. The transformation of marketing is similar to the transformation that other company functions - such as logistics, finance, and manufacturing - underwent years ago. The common trend in marketing and other functions is toward eliminating silos and achieving greater internal alignment and customer focus. The Read More

CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

generation marketing b2b  Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement. Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

generation marketing b2b  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

generation marketing b2b  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

generation marketing b2b  Beginner''s Guide to App Marketing Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try. Read More

Second Generation IP Telephony


As much as 80 percent of day-to-day business activity is taken up by digitally-based messaging. Integrating telecommunications with your messaging environment is crucial. Second generation IPT leverages data networks, and increases productivity through voice application integration. It integrates directly with customer relationship management or enterprise resource planning systems, Lotus Notes, and Outlook, Word, and Excel, to digitally capture information for compliance and traceability.

generation marketing b2b  Generation IP Telephony As much as 80 percent of day-to-day business activity is taken up by digitally-based messaging. Integrating telecommunications with your messaging environment is crucial. Second generation IPT leverages data networks, and increases productivity through voice application integration. It integrates directly with customer relationship management or enterprise resource planning systems, Lotus Notes, and Outlook, Word, and Excel, to digitally capture information for compliance and Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

generation marketing b2b  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More

Magic Quadrant for B2B Gateway Providers


Business-to-business (B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still functional differences—including product maturity, service-oriented architecture (SOA) enablement, architectural coherence, and community management—among competing solutions. Find out who the leaders, challengers, visionaries, and niche players are in the B2B gateway market.

generation marketing b2b  has evolved through several generations of enhancements, and via additions from new developments: Extricity Software for B2B process choreography; TrustedLink Windows environment for EDI translation; IPNet Solutions for AS2; QRS Reveal for BAM; and, more recently, BetweenMarkets for best-ofbreed vendor compliance and data quality. BizManager (and the still-widely deployed TrustedLink Windows environment) are reliable and proven in high-performance B2B projects, and give IT users the opportunity to Read More

Case Study: Seventh Generation


Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

generation marketing b2b  Study: Seventh Generation Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how. Read More