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Software Functionality Revealed in Detail
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 funnel pipeline


Improving Sales Pipeline Performance through Enhanced Visibility: Leveraging Analytics to Focus on the Right Opportunities
The consequences of fleeting customer attention@as companies with complex sales cycles know only too well@include lengthening sales cycles, stalled

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » funnel pipeline

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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The Lexicon of CRM - Part 3: From R to Z


CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM

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How 5 Companies Increased Revenue and Profitability with Leadership and Customer Relationship Management Software


Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable at the same time. This can be a challenge. Whether companies find this challenging because of a slow economy, market saturation, or other reasons, many companies are re-evaluating business strategies and internal processes to overcome these obstacles. For many successful companies, creating a customer-focused business strategy was the first step. Learn how leadership and customer relationship management software can help breed corporate success.

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From Idea to Market-ready Product in Record Time


The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.

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Leveraging CRM to Drive Trade Revenue


Consumer package goods (CPG) companies manage multiple complex distribution channels. Because the industry operates through intermediary channel players, out-of-the-box customer relationship management (CRM) solutions are typically inadequate. In fact, account and trade management teams could dispense with a CRM system’s traditional sales funnel capabilities. But the CRM system needs to be more than an expensive contact manager.

Account and trade management teams may benefit from trade promotion management (TPM) functionality. TPM functionality can drive sales performance in CPG organizations, through budgeting, planning, sell-in, execution, and settlement.

Consumer brands have had limited success with traditional CRM systems because of differences in selling models. By extending CRM to address trade management requirements natively, CPG companies can drive internal and external collaboration to competitive advantage.

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Sales Performance Management: Maximize Profits with Comprehensive Sales Processes


In a productive sales force, salespeople concentrate on acquiring, growing, and retaining profitable relationships within their account bases. To achieve this level of sales efficiency, you need a sales force automation (SFA) system that manages pipeline performance and territory alignment, and analyzes customer relationship management (CRM) data. Learn how a SFA solution can help you sales force excel.

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How to Outsell the Competition: The Benchmarking Edge for Successful Sales Execution


Benchmarking is a process where companies compare their performance over time against their competition. In doing so, they can identify where their strengths lie and where improvement may be needed. The point of benchmarking is to focus on areas that will yield the best return. For companies to succeed in their benchmarking efforts and gain a sustained competitive advantage, five key steps should be considered.

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Bus-Tech Speeds up Mainframe DB2 Access


Bus-Tech has announced the EnterpriseExpress Adapter for DB2 Access. The product is a PCI-compliant ESCON adapter using IBM's Multipath Channel+ (MPC+) protocol to provide the highest possible throughput between Windows NT applications and DB2 Universal Database for OS/390 using IBM's DB2 Connect.

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Using CRM to Boost Call Center Performance


Call centers are the focal point of customer experience and can create a valuable competitive advantage. Providing call center staff and their managers with the right customer relationship management (CRM) tools for interdepartmental coordination, real-time pipeline visibility, a centralized database, and actionable intelligence improves overall performance and accountability. This white paper aims to enable CRM strategy.

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Sales Performance Management


A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.

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